Salon-Exclusive Haircare Brand bhave Australia Makes Its U.S. Debut – News


Attention stylists and salons, bhave Australia is here to transform your salon services and retail offerings. The salon-exclusive professional haircare brand has just launched in the USA. Stand out with a multi-award-winning retail collection, combining advanced science with natural active ingredients. bhave Australia delivers stunning services and results that both stylists and clients love.


bhave 360 - 10 Minute Color - Courtesy of bhave Australia

bhave 360 – 10 Minute Color

Courtesy of bhave Australia


What separates bhave Australia from the rest? The brand’s in-salon services each have unique selling points that set them apart:

Rescue Therapy: Comprehensive Hair Rejuvenation

This is not just a temporary fix; it’s a comprehensive rejuvenation journey featuring AGE-REVERSAL, INTENSIVE REPAIR and PROACTIVE CARE. Free from synthetic ingredients, bhave Rescue Therapy uses bioactive keratin nearly identical to human hair in both form and function. With just one bottle, you get five in-salon services that deliver unparalleled repair, protection and rejuvenation. bhave’ Rescue Therapy doesn’t just fill internal damaged bonds – it actively repairs them, restoring elasticity. Experience up to 80% repair in first treatment.


bhave 180 Lift & Load lifts up to 7 levels, and Rescue Therapy provides proactive care for a beautiful result. - Courtesy of bhave Australia

bhave 180 Lift & Load lifts up to 7 levels, and Rescue Therapy provides proactive care for a beautiful result.

Courtesy of bhave Australia


Keratin Smoothing:

Choose from three formaldehyde-free options, including a vegan express treatment to achieve frizz-free, manageable hair. bhave keratin smoothing therapies have been top-requested since 2011 and stand out in the market for their consistent, formaldehyde-free formulations – never needing a reformulation even as regulations evolved.

Hair Color Reimagined:

  • bhave 360 – 10 Minute Color:

Experience vibrant, long-lasting hues with bhave’s innovative hybrid, fast processing micro-pigmented color technology. Infused with Pyrophyte plant-based keratin, it offers full coverage in 10 minutes, resistant grey coverage in 20 minutes, and tones in 1-10 minutes. Add express color and blowout services to your salon menu for a complete transformation within an hour. Double your clients in a day or achieve a better work/life balance by saving 50-70% on processing times.


bhave's 360 Color line is speedy and leaves hair silky and shiny. - Courtesy of bhave Australia

bhave’s 360 Color line is speedy and leaves hair silky and shiny.

Courtesy of bhave Australia


This breakthrough one-step color and deposit technology lightens and colors hair in one efficient step, lifting up to 7 levels in up to 50 minutes. While protecting the hair with an enriched combination of mineral oils and natural keratin, this gentle, yet effective method significantly reduces hair damage compared to conventional bleaching, making it an excellent choice for those with scalp sensitivities.

About the Founders


bhave founders Sheryl & Michelle - Courtesy of bhave Australia

bhave founders Sheryl & Michelle

Courtesy of bhave Australia


bhave Australia was founded in Melbourne by Sheryl & Michelle, two friends who faced their share of hair challenges. Turning their frustration with over-hyped hair products into a passion for creating truly effective solutions, they teamed up with Sheryl’s husband Neil, a stylist with over 30 years of international experience. Their goal was to “end the endless search” for “just another solution” and offer a brand that truly works while delivering on promise, resonating with both salons and their clients.

bhave’s Mission & Values

The team at bhave Australia believes in empowering salons with products that enhance hair health and deliver consistent, outstanding results. With roots deeply embedded in hairdressing and design, bhave is committed to supporting the industry with salon-exclusive products and services that give you the edge. bhave prioritizes quality in every aspect of their work, from building strong relationships with their partners to offering luxurious, top-shelf products that deliver on promises. bhave’s commitment extends to salon education, technical support, robust marketing assistance and eye-catching packaging. Your success and satisfaction are bhave’s top priorities.

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