An Overview Of Joico
Featuring a fantastic range of quality haircare and styling products that will keep your hair in beautiful condition, the Benefits of Joico haircare products are immense. Joico products contain the finest, most beneficial ingredients in the world: shea butter from Africa and orchid oil from Asia – if it’s the best, no continent is too far! Joico is dedicated to the beauty of healthy hair, encapsulated in their core philosophy of “Joi.” For over 47 years, they’ve supported the global salon community with innovative products that restore hair to its strongest, shiniest state. Under the leadership of General Manager Melisa Gill, who has driven groundbreaking product launches like Blonde Life and Defy Damage, Joico continues to thrive with a focus on innovation and customer satisfaction.
Joico proudly upholds a commitment to cruelty-free practices, certified by PETA, ensuring all products and their ingredients are free from animal testing. Additionally, Joico is committed to sustainability as an EPA Green Power Partner, aiming to reduce their carbon footprint by 75% by 2030 and use 100% renewable energy. Joico’s eco-friendly initiatives include packaging made from recycled materials and investing in wind energy for their manufacturing site. Through these efforts, they strive to create high-quality, safe products while fostering a more beautiful and sustainable world.
Let’s explore the Joico ranges and the benefits of each.
Who is it for?
Blondes who are seeking brightness/shine and enhanced softness.
What are the benefits?
- Keeps blondes bright
- Gently cleanses with rich lather and lightly conditions
- Adds softness and smoothness
Who is it for?
Anyone with coloured hair (especially bright shades) who prefers a formula without sulphates.
What are the benefits?
- Gently cleanses and conditions colour-treated hair
- Increases hair’s resistance to breakage by threefold
- Preserves the long-term vibrancy and intensity of hair colour
Who is it for?
Tresses that have been damaged due to daily heat styling, UV exposure, and environmental pollution.
What are the benefits?
- Leaves hair soft, shiny, and healthy-looking
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- Instantly detangles and restores moisture balance
Who is it for?
Perfect for fine-to-medium hair types that get thirsty.
What are the benefits?
- Provides 24-hour hydration for lasting softness
- Enhances shine without weighing hair down
- Effectively detangles even the finest strands
Who is it for?
A great choice for anyone with fine hair looking to achieve fuller, bouncier locks without the burden of heavy products.
What are the benefits?
- Enhances volume without adding weight
- Provides long-lasting style and humidity protection
- Strengthens and nourishes finer stands
Who is it for?
Ideal for fine, medium and coarse hair types that has been damaged, weakened or distressed due to chemical over-processing.
What are the benefits?
- Infuses each strand with moisture, silkiness, and strength
- Targets damaged cuticles, healing them back to their original state
- Restores elasticity, strength and shine
Who is it for?
For people who want to safeguard their colour while simultaneously hydrating and repairing their hair.
What are the benefits?
- Protects and prolongs hair color vibrancy
- Hydrates and repairs damaged hair
- Shields hair from environmental stresses
Who is it for?
Ideal for coarse hair types and people looking to revive dry-to-extremely-dry strands.
What are the benefits?
- Deeply moisturizes and strengthens dry, damaged hair
- Makes hair 3X less prone to breakage
- Reduces frizz and adds softness/shine for up to 24 hours
Who is it for?
A good option for anyone who is suffereing mild hair fall and is in need of revitalization and rejuventaion.
What are the benefits?
- Softnes brittle hair
- Enriched with collagen to enhance elasticity
- Enhances overall texture and lessens hair fall
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Mel
Mel is a former Hair Stylist with over a decade of industry experience.
She enjoys writing about all aspects of the hair & beauty world including, trends, new products & best-sellers.