EDGE Academy is thrilled to announce the launch of its latest collection, “Neon Arcade,” with seven looks created by Creative Director Anthony Edge, along with the academy’s newest educator Andi Richardson.
The scene is set: imagine stepping into a dimly lit dive bar, the air filled with the nostalgic scent of malt. Rock and roll tunes weave through the air, capturing a timeless essence. In the corner, a group gathers around a pool table while the bartender cracks open a tall can with precision. You find your booth, a familiar haven, as friends from all walks of life trickle in—a vibrant scene united by shared experiences.
In this eclectic setting, “Neon Arcade” finds its soul. It draws inspiration from the culture of every generation in every town—individuality meets versatility. The collection is a tribute to the uniqueness of those who embrace their differences, yet find common ground, much like the varied arcade games and pinball machines that adorn a dive bar. Seemingly random, yet perfectly harmonious.
“Through ‘Neon Arcade,’ we’ve crafted a narrative that celebrates the authenticity and eclectic nature of today’s generation,” says Anthony Edge, Creative Director of EDGE academy.
Andi Richardson, adds, “We’re excited to present a collection that not only speaks to stylists but also tells a story, engaging with the past while boldly stepping into the future.”
The “Neon Arcade” collection shoot has been proudly sponsored by SITCH haircare, a leader in luxurious, customizable haircare that is fully refillable and recyclable. SITCH haircare has recently received the prestigious Best of Show award for packaging at DIELINE, reflecting their commitment to sustainability and innovation.
Credits
- Hair: EDGE Academy Creative Team – Anthony Edge & Andi Richardson
- Artistic Director: Gloria Edge
- Hair Products: SITCH
- Photographer: Ashley Bohm
- Location: Aero Club Bar: San Diego
- Clothes: Buffalo Exchange
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