Do any of your clients experience sensitivity to traditional hair color? This often presents as general irritation on the scalp and/or neck in the form of redness, itchiness, or even blistering.
Itely Hairfashion’s DelyGlow hair color is specifically designed to provide the hairdresser with a choice for customers with these types of sensitivities. DelyGlow also provides flawless gray coverage as an all-in-one Triple Action hair color with the following uses:
- Permanent Hair color
- Demi-permanent tone-on-tone
- Acid toner for vibrant and luminous shades
photo courtesy of Itely Hairfashion
DelyGlow is ideal for every color service. The new unique comfort formula delivers a gentle and relaxing rich hair color experience. In addition to giving hair radiance and protecting the hair shaft, the comfort formula is ammonia, PPD and resorcinol free, 100% vegan and contains an 85% natural index.
Many of the natural ingredients are sourced from certified organic farms in Piedmont, Italy. The built in E-PLEX Bond Repair adds a fusion of precious oils and vegetable butters to enhance brightness, resilience and ensures maximum color performance. The formula also includes Hyaluronic Acid which delivers exceptional hydration and provides luxurious elasticity with a brilliant shine.
The packaging itself is a work of eco-conscious art, crafted from recycled aluminum for the tube, FSC-certified paper for the box, and the bold move of eliminating plastic film. It’s the brand’s way of ensuring that the entire packaging is not just recyclable, but proudly 100% recycled. DelyGlow proudly bears the VEGAN OK certification, making it the third vegan-certified color line within the Itely range. This certification assures stylists that DelyGlow is not just about beauty, but also about ethical choices devoid of any animal-derived
ingredients.
DelyGlow is available now in North America. Itely Hairfashion’s vision embodies a philosophy of creating products that redefine beauty not only by delivering outstanding results, but doing so with respect for the environment and adhering to a set of ethical values. DelyGlow represents a commitment to a new era in beauty—an era that seamlessly blends innovation, performance, and a profound sense of responsibility to people and our planet.
In the video below, Itely Hairfashion educator and brand ambassador Stephe Sturman joins MODERN’s Nicole Johnson for an Instagram Live, where he shares his technique for achieving rich, dimensional color using DelyGlow.
Itely Hairfashion educator Stephe Sturman explains the chevron shape that makes his color dimensional.
Itely Hairfashion educator Stephe Sturman shows the layering effect on a mannequin he colored.
Sturman uses chevron-shaped sectioning in multiple layers with a different shade on each, creating a gorgeous dimensional effect. Watch for great info on how DelyGlow can get you a stunning result:
For reprint and licensing requests for this article, Click here.