Officially launched April 1, 2025, PRAVANA Care is a clean, salon-quality collection of twelve shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.
The new PRAVANA Care line.
Knowing that clients seek maximum value from their hair color investment, this innovative range was developed by PRAVANA’s team of color experts to enhance the life of color services – protecting hair color for up to 30 washes while addressing key market demands like dryness, frizz, and damage repair.
At the heart of the line is PRAVANA’s new CHROMASILK Color SHINE COMPLEX™, which works by adjusting pH to seal the cuticle, providing luminous shine. All PRAVANA Care products are vegan, paraben-free, SLS and SLES-free, and PETA Certified.
The PRAVANA Care line includes six targeted collections:
- The Perfect Blonde™ Collection – Tones down brassiness and leaves blonde hair feeling strong and healthy. Formulated with Soy Proteins, purple pigments, and the CHROMASILK Color SHINE COMPLEX™, with notes of Citrus, Jasmine, and Blueberry.
- Moisture Marvel™ Shampoo & Conditioner – Restores moisture to hair, leaving it nourished, hydrated, and 3x softer. Formulated with Hyaluronic Acid and the CHROMASILK Color SHINE COMPLEX™, with notes of Magnolia and Wild Nettle.
- Repair Radiance™ Shampoo & Conditioner – Fortifies strands and protects hair. Powered with Vitamin E and the CHROMASILK Color SHINE COMPLEX™ to reduce the appearance of split ends and provide humidity resistance for up to 72 hours, with notes of Heliotrope and Sandalwood.
- Volume Vibrance™ Shampoo & Conditioner – Leaves hair looking thick and 3x more resistant to breakage. Formulated with Vitamin B6 and the CHROMASILK Color SHINE COMPLEX™, with notes of Yellow Ginger and Herbs.
- Clear Cleanse™ Clarifying Shampoo – Clarifies and de-mineralizes color treated hair. Removes product buildup and particulate pollution, delivering shine after just one use. Formulated with lactic acid and the CHROMASILK Color SHINE COMPLEX™, with notes of Thai Lime and Basil.
- Intense Therapy™ Leave-In – One of PRAVANA’s all-time bestsellers. This bi-phase, multi-benefit hydrating spray detangles and shields hair from thermal damage up to 450°F (232°C). Formulated with Hydrolyzed Amino Acids and Brazil Nut Fatty Acids, with notes of Vanilla Orchid and Nectarine.
Designed with luxurious textures and enhanced with natural fragrances, the PRAVANA Care line delivers professional results while honoring PRAVANA’s commitment to color-safe and ethical hair care. The new packaging features recyclable bottles and tactile markers for the visually impaired.
For reprint and licensing requests for this article, Click here.