Being an entrepreneur requires a certain mindset. In our industry, we’re fortunate to see so many inspiring examples of entrepreneurial spirt, of makers, creators, and founders who had an idea–and went with it.
Last month, I spent a beautiful morning at a photo shoot for RingMyBelle, created by the entrepreneur Megan O’Brien. It was hosted at the home of photographer, Jim Jordan. RingMyBelle is an on-demand beauty service that brings professional hair, makeup, and tanning services directly to clients’ homes, hotels, or event venues. The event offered services to press, media, and influencers and one of the glam squad artists was entrepreneur Stephanie Lewis.
HoneyDo founder, Stephanie Lewis, felt that there was a gap in the market for natural, effective, and safe hair care solutions.
Photo courtesy HoneyDo Hair
A hairstylist, Lewis is the creator of HoneyDo Hair. We talked a bit about her entrepreneurial journey and why she felt it was time to do HoneyDo.
“At HoneyDo Hair, we believe in using only the highest-quality ingredients that nature has to offer. Our products are formulated with nourishing botanicals, vitamins, and essential oils that work together to restore and maintain the health of your hair. Whether you have curly, straight, fine, or thick hair, our products are designed to address your unique hair concerns and leave your locks looking and feeling their best.”—Stephanie Lewis, Founder of HoneyDo Hair
Photo courtesy HoneyDo Hair
An Entrepreneurial Q& A
- What was your “aha” moment for creating Honeydo?
My “aha” moment for creating Honeydo was realizing that I had the knowledge and the skill to put everything I’ve learned into bottles and have the courage and strength to make it come alive!
- What did you do first when you decided to make it happen?
The first thing I did when I decided to make it happen was have two mentors sit me down and teach me the “how to.” One was to mentor me for creation and how to. The steps from start to finish and the order of them. The second mentor helped me with the back end of the business. Examples are financials, trademarking, bottling, graphics, etc. - Three words that describe your brand:
Artisanal, authentic, vibrant
Established in 2019, HoneyDo Hair is not only free of harmful chemicals like sulfates and parabens, but is also cruelty-free and sourced in the USA.
Photo courtesy HoneyDo Hair
- What makes your product line different from what’s already on the shelf?
What makes my product line different is that from the ingredients to the colors of the packaging and the size, there is a strategic reason for each part. I’ve truly put my heart and soul into creating this line and thought deep on how to make the consumer have a smile on their face. From how their hair feels, how it smells, how it’s easy to use, and easy to travel.
When the consumer looks at the product, each color represents a different point of positive energy and stands for a different aspect of life.
- Biggest challenge you didn’t see coming? I knew that there would be challenges with creating a product line. But, my biggest challenge is the marketing aspect of the product line.
- What advice would you give to another stylist with a big idea?
The advice I would give to another stylist with a big idea is start with writing it down on paper. Don’t give up, ask all the questions, do your research, crunch numbers, and stay the course! If you want something bad enough you will and can do it!
- What’s next for Honeydo?
What’s next for HoneyDo is continuing marketing the brand and getting it out there. Also adding to the brand line–and I already have a few amazing products on deck!
Learn more at honeydohair.com
For reprint and licensing requests for this article, Click here.