Iconic barbering brand PASHANA® proudly unveils the next chapter in its storied legacy with a striking new visual identity, showcased in a recent photoshoot set in an authentic, working barbershop.
With a rich heritage spanning back over a century, to 1910, PASHANA® has long been trusted by professional barbers for its classic grooming products and traditional formulations. The brand’s recent refresh honours that rich history while embracing a contemporary look designed to resonate with today’s discerning barbers and style-conscious clientele. After all, even the classics need a little touch up now and again!
The new photography captures the essence of the PASHANA® range in its natural habitat — a barbershop! From vintage chairs to heritage tools of the trade, the shoot brings together timeless barbering traditions with the modern evolution of the brand.
The brand refresh includes updated packaging, enhanced branding elements, and a renewed focus on supporting barbers with products that blend classic quality with contemporary appeal. Trade wholesalers Trade wholesalers will also appreciate the strengthened shelf presence and elevated visual impact that PASHANA® now has.
Wholesalers and industry professionals can expect to see the fresh look rolled across stores and marketing materials in the coming months.