Written by: Trish B.
On Friday, April 25, 2025, ORS officially unveiled its highly anticipated BraidZone collection at an unforgettable launch event that set the tone for the future of protective styling. Held just ahead of the World Natural Hair Show in Atlanta, the event buzzed with excitement as beauty enthusiasts, influencers, and industry insiders gathered to experience the new line firsthand.
Saturday’s festivities at the World Natural Hair Show brought even more magic. Viral sensation Ms. Shirley, beloved for her vibrant personality and commitment to hair care education, made a special appearance at the ORS booth, drawing major crowds and delivering unforgettable moments. Lucky consumers were treated to exclusive swag bags filled with BraidZone samples, allowing them to experience the quality of the new collection up close.
A major highlight of the weekend? ORS ambassador Xia Charles of Braided NYC delivered stunning masterclass demos, showcasing the versatility, strength, and excellence of the BraidZone products in real time. Her artistry and expertise showed attendees exactly why this line is a game-changer for braiding enthusiasts everywhere.
And here’s the Hype Hair exclusive you heard here first reported by Correspondent for Hype Hair + Sheek TV: Xia Charles will be the face of the new BraidZone packaging! Her impact, style, and influence will officially be immortalized across ORS shelves nationwide—a monumental moment for both the brand and the culture.
– ADVERTISEMENT –
With BraidZone, ORS has once again proven its dedication to innovation, authenticity, and celebrating the artistry of textured hair. Get ready to see the braid world transformed—one style at a time.
Try the products online: https://orshaircare.com/search?q=braidzone&type=product
