Discover the latest breakthroughs from top professional haircare brands, each offering unique benefits tailored to the diverse needs of clients and stylists alike.
OWAY, the pioneer of biodynamic and organic beauty, unveils Twist’n Curl, a personalized curl care line for all curl types—from waves to tight coils. Based on four curl categories (wavy, medium curls, tight curls, and intense curls), the line delivers targeted performance to support curl identity and health.
Twist’n Curl Lineup:
Curly Hair Bath
Curly Hair Co-Wash
Curly Hair Combing Cream
Curly Hair Deep Mask
Key Ingredient:
Fermented Rice Water – A sustainable upcycled ingredient that strengthens, balances, and revitalizes curls.
“What sets this line apart is the holistic, botanical approach. It’s helped me nourish curls from the inside out.” — Jay Bowen, UK Ambassador for OWAY and Founder of Shade
Availability:owayusa.com and select salons nationwide
Designed for those with sensitivities, Paul Mitchell Clear is a dye-free, fragrance-free, dermatologist-tested system made with minimal ingredients and maximum care.
According to Michaeline DeJoria, CEO of John Paul Mitchell Systems, “Paul Mitchell Clear fills a need in the marketplace for people with sensitivities. We are proud to offer salons and their clients an innovative regimen that provides the reassurance of dermatologist testing while still creating the salon-quality results they love.”
Key Benefits:
Dermatologist tested
Dye-free, fragrance-free
Cruelty-free, vegan, color-safe
Made without gluten, sulfates**, or parabens
Under 10 ingredients
Packaged with 50% post-consumer recycled materials***
Core Products:
Essential Shampoo – Gently cleanses with 8 essential ingredients
Essential Conditioner – Conditions and replenishes
Smoothing Serum & Styling Glaze
Coming soon: Conditioning Hair Mask
Photo courtesy of Paul Mitchell
**Made without SLS, SLES, ALS. ***Excluding pumps, which are made from virgin materials.
Olaplex introduces its first system specifically for fine hair: No.4FINE and No.5FINE. This duo offers 2X volume and 2X strength while remaining ultra-light and weightless.
Technology & Benefits:
Bond-building Technology – Strengthens and protects
Flexible Polymers – Lift at the root without buildup
Low Molecular Weight Hyaluronic Acid – Deep hydration
Hydra-Balancing Matrix – Maintains bounce and moisture
No.4FINE Shampoo – Gently removes buildup while protecting essential moisture. No.5FINE Conditioner – Softens and strengthens strands without weighing them down.
Availability: Available at Olaplex salons and retailers
Moroccanoil Color Rhapsody 10 delivers true-to-tone color, radiant shine, and complete grey coverage for clients with up to 60% white hair in just 10 minutes. The proprietary self-timing ColorKinetic Booster accelerates color processing then precisely halts it, providing control for colorists and beautiful, long-lasting results for clients. Experience the color you know and love, while optimizing valuable time. Available in 16 pre-mixed shades that can be used individually or intermixed for customized results at participating Moroccanoil Salons.
PROVEN RESULTS:
9+ weeks of salon-vibrant color1
82% increase in shine2
90% of clients experienced overall scalp comfort3
Up to 2.8x less damage4
1Based on an average of 3 hair washes per week; 2Average shine achieved based on shade selection; 3Based on color services performed on 20 clients; 4Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalizing agents and untreated hair.
Breakthrough ColorKinetic Booster: This innovative self-timing booster binds seamlessly with dyes and our ProArginine + ArganID® System to speed up the color process by 3x, while also protecting the hair. Once fully developed, the booster shuts down the hair color process to prevent over-saturation, ensuring precise, non-progressive results.
ProArginine: A type of amino acid that is naturally found in hair fiber. In its original state, arginine is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the hair color chemistry. Next, it helps patch up weakened areas with necessary proteins to provide healthier-looking hair and long-lasting color.
ArganID®: This technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
HYPERMATIC 10-Minute Demi-Permanent Hair Color from R+COLOR
R+COLOR debuts HYPERMATIC, a liquid demi-permanent color offering 25% faster coverage, even color deposit, and intense shine—all in just 10 minutes.
Clinical Claims:
61% more shine
94% color retention after 12 shampoos
Key Ingredients:
Aloe – Scalp soothing
Hydrolyzed Protein – Strength and structure
Moisture-rich Biopolymers – Softness and hydration
Creatine – Bond strengthening
Exclusive Tech: BONDTECH Hair Therapy Complex – Bond-building system enriched with Vitamin E and Safflower Oil
Usage: 1:1 mix with 5 Volume Momentum Developer. Apply to dry/slightly damp hair, process up to 10 minutes, rinse.
