Moroccanoil is thrilled to announce its launch at Ulta Beauty.
photo courtesy of Moroccanoil
Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation’s largest beauty retailer. This milestone marks a significant moment in the brand’s journey as it continues to grow its multi-category consumer presence while honoring its stylist-first legacy.
Beginning August 24, Moroccanoil will begin launching their full assortment of haircare, body care, and fine fragrance in select Ulta Beauty stores nationwide and on Ulta.com, with some of the brand’s bestsellers available to shop in all locations. As the global leader in argan oil-infused beauty, the brand’s luxurious, Mediterranean-inspired, multi-category lineup will now be available to even more beauty enthusiasts across the U.S.
“Moroccanoil’s expansion into Ulta Beauty marks a powerful next step for the brand,” said Carmen Tal, Co-founder of Moroccanoil. “Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We’re excited to meet the Ulta Beauty guest and support Moroccanoil’s legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty’s professional stylists.”
As a brand trusted by professionals, Moroccanoil’s presence at Ulta Beauty creates a valuable opportunity to engage with the leading retailer’s comprehensive network of over 7,000 in-store stylists. Through education, in-store activations, and exclusive professional services, Moroccanoil will continue to support stylists while delivering salon-quality results to Ulta Beauty guests.
“We are excited to welcome Moroccanoil to our growing prestige haircare assortment,” said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty. “As a brand renowned for pioneering the use of argan oil in haircare, Moroccanoil has set the standard for performance and luxury in not only the hair care category, but also expanding this high standard into body care and fine fragrance. Their commitment to high-quality ingredients, transformative results, and signature scent has built a loyal following and a true community, many of whom are already shopping our assortment.
“Our guests are always looking for products that deliver both visible results and an elevated experience—and Moroccanoil’s mission to empower confidence through beautiful, healthy hair does just that,” Coy adds. “From their cult-favorite Moroccanoil Treatment to a full range of care and styling essentials, Moroccanoil brings something truly special to our shelves and we’re confident this partnership will resonate with our beauty community and become a go-to favorite.”
You can grab a range of Moroccanoil haircare, bodycare and fragrance products at an Ulta near you or online at ulta.com.
photo courtesy of Moroccanoil
This launch reflects Moroccanoil’s continued evolution as a multi-category lifestyle brand, expanding its reach to meet more beauty lovers than ever before. As the brand grows, it remains grounded in its roots—creating high-performing, luxurious products designed for both consumers and professionals, and celebrating the transformative power of beauty.
Moroccanoil’s full brand expression will be available in 800 Ulta Beauty stores nationwide and Ulta.com starting August 24th, 2025 with hair and body care products ranging from $20 – $65 and fine fragrance and hair tools ranging from $105 – $160.
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