Written By: Melissa
Photo Credit: IG @Thelipbar
When Coco Jones arrives, she does not just show up: she commands the whole vibe. Rocking The Lip Bar’s “Why Not More” red lip kit, she gave rich, radiant energy that felt unapologetically fierce. This was not just lipstick. This was a mood. A statement. A red that spoke louder than words ever could.
The Lip Bar teamed up with Coco and blessed us with four lip kits tailored for melanin-rich skin. Each kit brings something unique: red, nude, chocolate, and shine. But that Why Not More Reds kit? It is the one that turns heads and stops conversations.


Inside you get two matte liquid shades, Savage and Hot Mama, and a glossy finisher called Minimalist. Together, they create a look that’s bold, but still versatile. Whether you want to pop out for a night move or just need a touch of glam during the day, this set has you.
On deep complexions, red does not just look good; it glows. Coco knows this. Her choice to go red is a celebration of skin tones that the beauty world has tried to overlook. She is flipping the narrative and proving that bold color belongs in every beauty bag.
– ADVERTISEMENT –
You already know Coco is never caught slipping. Here’s how she likely keeps that red looking sharp and stunning every time:
- Start with care: She preps her lips with moisture and a soft exfoliation. That keeps the color smooth and fresh.
- Use liner for precision: A lip liner helps define your shape and keep that red locked in place.
- Layer it smart: Matte goes on first, then gloss to add some shine where needed. The combo gives dimension and drama.
- Hydrate and protect: The Lip Bar formulas include nourishing ingredients like jojoba oil and vitamin E. So you can wear it all day without the dryness.
This is not about trends. It is about presence. Coco choosing bold red lips as her signature touch is powerful. She is not blending in. She is standing out. She is making bold feel natural, and letting all of us know that confidence comes in color.
Her partnership with The Lip Bar proves that beauty can be smart, vegan, affordable, and made with melanin in mind. This is beauty on our terms.
So next time you are getting ready and want that extra dose of “I got this,” take a page from Coco’s playbook and grab your red. Because when the lip is right, everything else follows.
