How To Tell The Difference This Fall – Iles Formula


As the crisp autumn air sets in, many individuals notice more strands in their brush or shower drain. Hair fall can be distressing, but not all hair loss is the same. To care for your hair effectively, it’s vital to distinguish between natural shedding and true breakage, two very different processes that require entirely different solutions.

Light hair with Iles formula comb through hair

What Is Hair Shedding?


Hair shedding is a natural part of the hair growth cycle. On average, individuals shed between 50 to 100 hairs daily. This process allows for the growth of new hair. When hair sheds, it typically has a small white bulb at the root, indicating it has fallen out from the follicle.

Common Causes of Hair Shedding:

  • Seasonal changes, especially during autumn.

  • Hormonal fluctuations, such as those experienced during pregnancy or menopause.

  • Stress or illness.

  • Nutritional deficiencies.

Recommended Product for hair shedding:

Iles Formula Scalp + hair rejuvenating booster



To support healthy hair growth and minimize shedding, consider incorporating the Scalp + Hair Rejuvenating Booster into your routine. This product nourishes the scalp, promoting optimal conditions for hair growth.

Understanding Hair Breakage

Hair breakage occurs when the hair shaft becomes weak and brittle, leading to hair snapping or breaking off at various points along its length. Unlike hair shedding, hair breakage typically happens due to external factors that weaken the hair.

Common Causes of Hair Breakage:


  • Excessive Heat styling and chemical processing like bleaching or perming.

  • Environmental stress and over-brushing

  • Tight hairstyles that cause tension on the hair shaft.

  • The overuse of bond-building and peptide systems in home care, which penetrate the cortex,  a process that should remain strictly professional.

How Iles Formula Stops Hair Breakage

Iles Formula takes a radically different approach. Backed by clinical data, the Iles Formula Signature Shampoo and Iles Formula Signature Conditioner are proven to stop hair breakage by up to 89% from the very first use, a performance unmatched in the industry. 

Iles formula shampoo paired with iles formula conditioner

The  Iles Formula Signature Shampoo begins the transformation. Its unique root extract works from the first lather to turn brittle, fragile strands into soft, supple texture. Sulfate-free and pH balanced (5.5–6.5), it cleanses without stripping natural oils, leaving the hair pliant and hydrated.

Iles formula haute performance shampoo

The Iles Formula Signature Conditioner, known as the jewel of the range, instantly seals the cuticle without residue or weight. Its intricate haute-performance formula delivers a phenomenal, lustrous, and voluptuous texture,  the hallmark of Iles Formula. This immediate cuticle closure is what halts breakage on contact.

Iles formula conditioner



Together, these two formulas represent the Iles Formula way,  a third category of conditioning that stands apart from both traditional surface coatings and cortex-penetrating peptide systems.

The Iles Formula Difference

Model with long blonde hair




  • Haute Performance Formulation: Hand-signed by founder Wendy Iles after a quality control process.

  • Minimalism Meets Maximum Performance: No silicones, sulfates, or parabens,  just sustainably sourced, raw ingredients and biotech blends at their purest.

  • Immediate Transformation: From brittle to sumptuous, lustrous, and resilient hair,  instantly.

  • Clinically Proven Results: Up to 89% reduction in breakage after just one use.


Hair shedding is natural; breakage is not. With Iles Formula, the antidote to breakage is found in the power of true formulation mastery, science, performance, and purity in perfect harmony.

Experience the phenomenal transformation from the very first wash.

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