ITELY Hairfashion has introduced an advanced new treatment line designed to elevate your salon’s results and your clients’ confidence.
Offer your clients a transformative solution for dandruff, excessive oil, and hair loss — common concerns that demand expert care. With ITELY’s innovative new formulas, you can go beyond styling to deliver true hair and scalp wellness. Each product is thoughtfully developed to promote visibly healthier, problem-free hair while restoring balance, cleanliness, and comfort to the scalp.
The results will not only impress your clients, but they will also strengthen your reputation as a trusted authority in comprehensive hair care.
The collection includes:

Energy Shampoo (300 ml or 1,000 ml) & Lotion (100 ml)
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- Energy Shampoo: Gentle, energizing shampoo for thinning hair. REVITAL complex improves microcirculation by giving body and vigor to the hair shaft, assists natural hair growth, and combats hair loss.
- Energy Lotion: Energizing and redensifying lotion for hair with a tendency to thin.

Purify Shampoo (300 ml or 1,000 ml) & Lotion (100 ml)
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- Purify Shampoo: Purifying shampoo for flaky, itchy scalps and sensitive skin. The innovative BIOFOR complex has a calming, purifying and balancing action, reducing scaling and alleviating redness and itching sensations. Ideal for treating dandruff and preventing its appearance.
- Purify Lotion: Purifying lotion with anti-dandruff action, useful for reducing scaling and alleviating redness and itching sensations.

Balance Shampoo (300 ml or 1,000 ml) & Lotion (100 ml)
courtesy of Itely Hairfashion
- Balance Shampoo: Rebalancing shampoo for combating excess sebum and shiny hair. Mediterranean Sea microalgae restores the correct hydrolipid balance of the scalp and reduces hair oiliness.
- Balance Lotion: Rebalancing lotion for greasy hair reduces excess sebum in just a few applications, allowing you to space out hair washes, keeping your hair cleaner, longer.
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