Kalie offers tailored guidance and support for clients with natural hair that feels personal, approachable, and rooted in community.
In an era where artificial intelligence is reshaping industries, Kazmaleje (pronounced cosmology) is proving that tech innovation doesn’t have to strip away culture. The trailblazing haircare brand has unveiled Kalie, its first AI-powered brand agent, designed to honor the richness of textured hair while deepening the connection between beauty, culture, and technology.
More than a digital concierge, Kalie represents a new philosophy: technology with soul. Built in partnership with Cybros — a family-run Al & Cybersecurity company co-led by Eliezer Sandifer, the husband of Kazmaleje co-founder LaTasha Stirrup — Kalie offers tailored guidance and support that feels personal, approachable, and rooted in community.
“Kalie is a natural extension of how we’ve always approached haircare,” says LaToya Stirrup, co-founder of Kazmaleje. “Our tools were designed to transform routines into rituals. With Kalie, we’re taking that same intentionality and weaving it into technology. It’s not just about smarter recommendations — it’s about celebrating textured hair in all its complexity.”
The integration of Kalie comes as part of Kazmaleje’s larger brand refresh, which also introduced new product categories, including the brand’s first line of hair jewelry (now available for pre-order). This expansion reflects Kazmaleje’s commitment to creating products and experiences that not only serve functional needs but also amplify self-expression and creativity.
Launched in 2019 by sisters LaToya, LaTasha, and LaTrice Stirrup, Kazmaleje has built its reputation on their cult favorite hair tools designed to work with textured hair, not against it. With Kalie, the brand is once again pushing boundaries — this time by fusing beauty with cutting-edge technology in a way that is culturally resonant and deeply personal.
A peek at the routine interface when working with Kalie.
“Kalie is more than Al,” adds LaTasha Stirrup. “She’s family. She was built in partnership with my husband’s company, and that spirit of family and community is what makes her different. We want our consumers to feel like they’re interacting with someone who understands them, not just another bot.”
As the beauty industry explores the role of artificial intelligence, Kazmaleje is standing out by asking a different question: how can technology honor culture, nurture creativity, and create meaningful experiences?
With Kalie at its core, Kazmaleje is betting on a future where textured haircare is not only smarter — but also soulful.
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