Cyber Monday: Artero Levels Up
With Cyber Monday landing on December 1st, Artero is preparing to drop some of its biggest deals of the year – including offers across the New York Collection, education-led tools, and the brand’s most iconic ranges.
For Oscar Mendoza, it’s the perfect moment for barbers to invest in their kit:
“They’re a brand that’s evolving fast. They want to innovate, they want to grow, and they want barbers to grow with them.”
Oscar’s HQ Visit
When Spanish-born, UK-based educator and global barbering force Oscar Mendoza flew out to Barcelona to visit Artero’s headquarters, he didn’t expect the trip to shift his entire perspective on the heritage brand. But that’s exactly what happened.
After officially joining Artero as an International Ambassador, Oscar was invited to spend several days inside the brand’s beating heart – learning how their tools are crafted, meeting the people behind the engineering, and discussing future collaborations that push the boundaries of barbering innovation.
“It was honestly mind-blowing,” he said. “The professionalism, the scale, the passion… and the fact that I built relationships not just with the team, but with the owners themselves. You don’t get that from most big brands.”
A Partnership Built on Values – and Vision
Oscar’s connection with Artero began through recommendations from long-time ambassadors who admired his work. Once the brand reached out, the chemistry was instant.
“They take everything seriously – the tools, the education, the relationships,” he explained. “They look after their artists, they listen, they innovate. I felt aligned immediately.”
For Oscar, education is the pinnacle of barbering. It’s where credibility, skill and leadership converge – and it’s where he sees the most synergy with Artero.
“The highest level of this industry is education. Artero knows that, and they support academies all over the world. With my own academy growing and new online content coming, it was the perfect match.”
Inside Artero HQ: A Look at Craftsmanship
From R&D labs to production floors, Oscar was taken through every department – including a behind-the-scenes look at one of the most crucial elements of tool creation: scissor sharpening.
“I met the guy who sharpens all the scissors by hand,” he said. “The machinery, the technique… I’ve never seen anything like it. You can feel how much experience and passion goes into every blade.”
Artero’s commitment to innovation doesn’t stop at shears. During his visit, Oscar spent time shooting new content, discussing potential collaborations – including a personalised collection – and previewing the brand’s next generation of tools.
Spotlight: Artero’s New York Collection
One of the standout moments of the trip? Getting hands-on with Artero’s New York Collection – a modern trio of clippers and shavers inspired by the energy, precision, and grit of the city itself.
“I love this collection,” Oscar said. “The grip is exceptional, which is crucial because I work with my fingers on the clipper body. The materials are high-quality, the build is solid, and the performance is on point.”
The star feature?
A dual-action shaver that cuts both ultra-short and slightly longer hairs thanks to an integrated centre blade – a major time-saver for barbers.
“Normally, you need to zero down before the foil shaver,” Oscar explained. “This one handles longer hairs too, which is genius.”
Across the board, the collection embodies everything Oscar associates with Artero: innovation, control, and consistency.
The Future? Bigger Than Ever
From major international education plans to a potential collaborative scissor line, Oscar and Artero are only getting started.
“If there’s a brand that wants to evolve, innovate, and invest in the future of barbering, it’s Artero,” he said. “I’m proud to be part of it.”