As winter sets in, our skin often feels the effects first—dryness, dullness, and a noticeable loss of glow. For Briana Kelly, founder of B. Beautiful Medical Spa, skincare is about far more than surface-level results. With a background in healthcare and entrepreneurship, she approaches beauty through a lens of intention, education, and overall wellness. From boardroom-ready facials to red-carpet treatments, Briana is redefining aesthetic care by helping women feel confident, balanced, and empowered—inside and out.
Mo Clark: Winter skin can be brutal. As temperatures drop and moisture levels fall, what are the most common mistakes you see clients make when it comes to winter skincare — and what professional advice would you give to help them restore their glow this season?
Briana Kelly: One of the biggest mistakes I see clients make with winter skincare is relying on the same products they use during the summer. As temperatures drop, the skin’s needs change — and using lightweight or non-seasonal products can lead to dryness, irritation, and a compromised barrier. My professional advice is to switch to a hydrating cleanser. Cream or milky formulas help maintain the skin barrier and prevent the tight, dry feeling that’s common after cleansing in colder weather.
MC: From the boardroom to the beauty bar. Your background in healthcare and entrepreneurship uniquely positioned you to launch B Beautiful Medical Spa. How did that transition shape your approach to wellness and aesthetics — and what does intentional beauty mean to you personally?
BK: My healthcare background taught me to prioritize safety, education, and results, while my entrepreneurial experience helped me create a space where women feel cared for from the moment they walk in. For me, intentional beauty means making choices that support your overall well-being — not just looking good, but feeling balanced, confident, and empowered.
MC: B Beautiful is known for its high-end yet deeply restorative treatments like The Boardroom Ready Classic Facial and The Red Carpet Facial. Can you walk us through how these therapies not only rejuvenate the skin but also boost confidence and emotional wellness from within?
BK: Our treatments are designed to do more than give you a glow — they’re meant to restore you. The techniques, ingredients, and overall atmosphere help reduce stress, calm the mind, and allow clients to feel cared for. When your skin feels refreshed and healthy, it naturally boosts confidence and creates a sense of emotional reset.
MC: There’s still a lingering taboo around cosmetic procedures and medical-grade rejuvenation in certain circles. How do you work to debunk the myths around plastic surgery, fillers, and advanced treatments while helping clients embrace self-care without shame?
BK: I focus on education and honest conversations. Many people have outdated ideas about fillers or aesthetic treatments, so I explain what’s safe, what’s natural-looking, and what’s appropriate for their goals. I encourage clients to see these services as self-care — not something to hide, but something that helps them feel like their best selves.
MC: With a new year and new energy approaching, what are your top five expert tips or treatments every woman should consider to reverse holiday stress, combat dullness, and step into the next season with confidence and radiant skin?
BK: To reset your skin for the new season, I recommend a hydrating facial to restore moisture after winter dryness, a chemical peel to refresh the complexion and smooth texture, lymphatic drainage to reduce puffiness and boost circulation, medical-grade skincare for long-term results, and consistent use of SPF and barrier-repair products to maintain your glow and protect your skin daily.
MC: What can we expect for your skin balancing event coming up on December 4th?
BK: At our Skin Balancing Event on December 4th, you can expect live demonstrations, expert insights, and exclusive event-only savings on select treatments and products. Guests will have the chance to watch real-time transformations, ask questions, enjoy refreshments, and receive personalized recommendations tailored to their skin goals. It’s a relaxed, interactive experience designed to educate, inspire, and help you discover what’s new in aesthetic care.
As the year winds down and a new season approaches, Briana’s philosophy remains clear: beauty should never come with guilt or guesswork. Through education, personalized care, and thoughtfully designed treatments, B. Beautiful Medical Spa continues to create a space where self-care feels accessible, restorative, and empowering. With her upcoming Skin Balancing Event on December 4th, Briana invites women to reset, recharge, and step confidently into the next season—glowing, informed, and unapologetically intentional.
Follow Briana Kelly & B. Beautiful Medical Spa: @brianakellynicole @bbeautifulmedicalspa