Iles Formula Hair Talk: Miabella Alomasso


portrait of Miabella Alomassor

Miabella Alomassor is a London–based hairstylist, educator, and the Founder & Creative Director of Smuk London, a luxury hair, beauty, and wellness studio in Belgravia. She specialises in natural, beautiful, and healthy hair, with a signature expertise in Scandinavian blondes, seamless extensions, and modern editorial bridal styling.

woman with hair in curlers
  1. What would you term as your specialty within your trade?

Scandi-blonde, effortless extensions, editorial-inspired styling.

  1. What’s the most enjoyable part of your job?

To make women feel beautiful.

  1. Why did you choose the path of hairdressing and was it easy to fall into this work?

I always new I wanted to be a hairdresser and it came natural for me from the very beginning.

  1. If you had not made the decision to be a hairdresser what would you have been?

Interior designer.

split image one of the back of the head braided and one of a woman in a white dress
  1. What is your greatest strength? 

Generally go towards anything with a positive energy and lots of patience.

  1. Your favorite hairdressing tools?

A large curling iron + wide tooth comb.

  1. Tell us about your relationship with Iles Formula. How you discovered us and which formula is your favorite?

I saw it first on instagram through some Scandinavian salon I’m following and when I tried the serum I fell in love! 

miabella alomassor in the salon doing a client's hair
  1. What was the most challenging job you ever made?

My very few music video with one of the biggest celebrities in Copenhagen, 16hours shooting, 5 different hair looks and full body paint.

  1. What was your worst hair moment and why, privately or on set/stage or in the salon?

When I change from one hair brand I worked with for 15 years to a new brand. When I brushed out my perfect classic set and there was no waves, all due to the wrong product usage. Products are a big part of our creative tool box.

  1.  If you could style anyone’s hair, who would it be and why?

J.Lo I’ve always LOVED her look and anything will look beautiful on her.

portrait of a model with hair falling across the face
  1. Where do you pull hair inspiration from?

Fellow hairdressers in the industry and celebrities/Instagram.

  1. Your advice to young hairdressers starting out?

You can do anything you put your mind to if you work hard enough.

 

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