A Conversation on Hair Health and Damage – Iles Formula

In the pursuit of beautiful hair, it’s easy to overlook the long-term effects of coloring, styling, and exposure to environmental factors like UV rays and pollution. For those seeking healthier, stronger hair, understanding how damage occurs and how to repair it is key. Here, we’ll dive into the latest insights on hair health and damage repair, and Wendy Iles shares her expert advice on effective solutions for restoring vitality and resilience with Iles Formula products.

Understanding the Science of Hair Damage

Hair damage primarily results from weakened or broken bonds within the hair’s structure, caused by heat styling, chemical treatments, and environmental exposure. When hair’s natural protein and keratin, breaks down, it becomes prone to split ends, dryness, and breakage.

Wendy’s Tip: Prevention is the first step to hair health. Minimize exposure to damaging factors by avoiding harsh chemical treatments. Wendy also emphasizes using Iles Formula Finishing Serum as a daily shield, designed to protect hair from UV, and heat damage up to 450°F .

The beauty of this particular serum is that it will never weigh hair down.

Use Gentle, Sulfate-Free Cleansers for Healthier Hair

Many shampoos contain sulfates that strip hair of its natural oils, leaving it vulnerable to dryness and damage. Switching to a gentle, sulfate-free shampoo preserves natural oils and protects the scalp, which is essential for healthy hair growth.

Wendy’s Tip: Opt for Iles Formula Haute Performance Shampoo to cleanse without disrupting the natural balance of oils that protect the scalp and strands. Its sulfate-free formulation removes dirt and buildup without causing unnecessary dryness. Wendy emphasizes the importance of  adding more water not more product to wake up the root extract that delivers the nurture lather.  In the case of hair breakage bring the shampoo all the way to the ends of the hair and allow it to sit for about 30 seconds. This will start the process of softening up brittle hair. Rinse and then apply Iles Conditioner. Breakage will have stopped 89% on first use, the color of the hair will be refreshed soft and lustrous.

Essential Component For Hair Recovery

Did you know the Iles Formula Conditioner stands apart in the haircare market? Let us explain why.

There are basic conditioners, there are bio tech conditioners and there is the Iles Formula Conditioner

1, The most common method of conditioning  known as basic conditioners is when cuticles are closed down by ingredients pushing the cuticles into place with like a second skin, leaving like a second skin on the hair. Often used is silicone or protein, keratin or lanolin etc. Depending on the key ingredient it takes time to fully repair and often leaves residue that can leave hair feeling heavy.

2, Bond building and peptide systems have suffered bad press due the hair breakage that has been experienced by users. Let’s discuss this for a second. These systems repair hair by working within the cortex area of the hair shaft. The cortex is an area that only professionals, should be allowed to penetrate when we permanently change the hairs’ structure by coloring or adding or removing the curl pattern.
Needless to say, these bonds and peptides when applied to homecare systems  often start to build up within the cortex area which, over time, causes the hair to become brittle. As we know, brittle hair breaks.