With entries for the North American Hairstyling Awards (AKA NAHA) open for 2025, it’s time to show the industry what you’re made of. When it comes to the Barber of the Year award, which was added in 2022 – it is all about showing the true artistry and talent of which individuals in this industry are capable.
One individual more than deserving of this award was 2024 Barber of the Year, A-Rod (Yadiel Alberto Rodriguez). The elite barber, Co-Founder and CMO of L3VEL 3 Pro, CEO of AROD LLC, and Global Ambassador for BaBylissPRO and Booksy, created a show stopping collection, photographed by Chrystofer Benson, taking home the coveted trophy.
A-ROD’s career in barbering began in Puerto Rico over two decades ago after serving in the military. In his acceptance speech, he said: “I took a chance. I started going to shows, driving for 12 hours, begging brands to educate on their stages so I could be seen. And today, I get to be part of a brand that is leading the men’s grooming industry.”
A-ROD gave a shout out to the wonderful CBC Team for organising the shoot, as well as to Jay Nouri, Co-Founder and CEO of L3VEL3.
A-ROD said: “L3VEL 3 is a brand by the artist, for the artist, and we are doing some amazing things. Barbering is growing so fast, partially because we have spent a lot of time focusing on the barbers and elevating the education available for barbers in this industry.
“This award is very special to me, and I want to thank the Pro Beauty Association for allowing barbers to show the industry what we are capable of!”
“Barbering is not just about having a good time, if you implement a system that works, you educate yourself about the opportunities that are out there, I am proof that it pays off. Now, we are running every show, every main stage, and we are up here getting awards. So, don’t give up!”
In an Instagram post following the NAHA ceremony, A-ROD said: “This NAHA Award Win Goes to Puerto Rico. This award means everything to me and the barbering community. From $3 haircuts in Puerto Rico to this stage, it’s been an incredible journey.
“Never give up on your dreams. The sacrifices, the long nights, and the hard work all pay off. Let’s keep pushing boundaries and lifting each other up. Thank you all for the support!”
A-ROD is no stranger to BarberEVO either, being one of the few barbers to have appeared on the cover of both BarberEVO’s North American and UK& Ireland titles. In-fact, he featured on the second-ever edition of BarberEVO North America. We can’t wait to see what A-ROD achieves next!
Learn more about the NAHAs here and ENTER NOW!