You’ve achieved your client’s dream hair color and it’s absolutely gorgeous! But with summer here, it’s important to tackle the unique challenges that come with keeping color vibrant and fresh.
PRAVANA’s new Clear Cleanse Shampoo
Help them keep the color shiny, vibrant and beautiful with the new PRAVANA Clear Cleanse Shampoo. This color-safe clarifying formula is ideal for removing impurities like chlorine, salt, sweat, and product buildup—all of which can wreak havoc on hair and scalp during the warmer months.
Unlike traditional clarifiers that strip and dull color, Clear Cleanse combines powerful clarifying performance with color protection — a rare innovation in haircare that took more than three years to develop. Formulated with lactic acid and PRAVANA’s proprietary CHROMASILK Color SHINE COMPLEX, it gently de-mineralizes and detoxifies hair while sealing the cuticle to preserve shine and vibrancy. After just one use, hair looks visibly refreshed, smoother, and more luminous without the harsh stripping effects typically associated with clarifying shampoos.
PRAVANA Clear Cleanse Shampoo gives hair a clarifying cleanse from impurities without stripping color.
Key Benefits:
Proven toprotect hair color for up to 30 washes
Detoxes hair from hard water minerals, copper, and pollutants
PETA-certified vegan and cruelty-free
Formulated without parabens, SLS, or SLES
Suitable for straight, wavy, curly, and coily hair
Scented with a refreshing Thai Lime & Basil fragrance
Caps feature tactile markers for the visually impaired
Bottles are made from 100% recycled plastic (excluding caps/pumps)
Price: $21.99 for 10 fl. oz. / 33 fl. oz.
Professional size available with pump for $43.99.
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