Every barber remembers their first set of tools. The weight in their hands. The excitement of that first fade or scissor-over-comb done right. Those early moments shape confidence – and confidence shapes careers. That’s why the tools placed in the hands of students matter just as much as the educators guiding them.
For more than 100 years, Artero has been at the heart of that journey.
A brand built on education, innovation, and craftsmanship, Artero’s mission is simple: support barbers from day one, and empower them to grow into the artists they are destined to become.
Setting the Standard in Education
For Artero Ambassador and Global Educator Eric Way Lovemore, supporting education isn’t just part of what the brand does – it’s central to who they are.
“When a barber has been introduced to the Artero brand from the outset of their career, this becomes the brand of choice into the future. Artero cements their relationship with new students by supporting education at every step.”
That commitment is delivered through academy partnerships, hands-on training, and access to professional-grade equipment at pricing students can reach. Artero even offers customisation services, making it possible for barbers to build a kit that feels truly personal – even if it starts with a single product.
Artero Ambassador, Oscar Mendoza, even recently visited the Artero HQ to learn more about
Confidence Creators
Because when a barber trusts their tools, they push their creativity further.
That’s what drew Rob Wood, Founder and Director of Novo Cabelo, to the Artistic Team: “Artero’s versatility allows students to use the tools with ease and gives seasoned pros choices for every trend. They’re forward-thinking tools built to last – and not going to break the bank.”
Whether teaching foundational discipline or guiding new ideas, the right tool removes limitations. It frees a learner to focus on finesse and client experience – not a scissor snag or clipper drag.
Artistic Member Ben Massey knows that feeling well: “Whatever Artero tool I pick up, I always have the confidence it will perform on any job I throw at it. That gives me the freedom to be creative and not be limited by my tools.”
Supporting Every Stage of the Journey
The brand’s strength doesn’t just come from one product – but its depth of range.
From the student starting kit to premium pro equipment, Artero has tools designed for every level and every style. And they continue to evolve those tools alongside the needs of today’s barbers.
Master Barber Roxanne Batt from Swagger & Jacks said: “Artero offers a large variety of price points to suit any pocket – but never faults on quality. It’s a great brand to start your hair journey with, and one to continue using as you grow.”
For many, education never ends – and neither does Artero’s support.
Kiri Constantinou, Owner and Creative Director at Fab Hair London, explained: “I’m passionate about precision cutting, and Artero tools are engineered to the highest standard. They give me the confidence to push my work to the limits – and the styling is second to none.”
Artero Ambassador Oscar Mendoza recently took that dedication a step further with a visit to Artero HQ to deepen his knowledge of the brand… but we’ll save that story for our next blog.
Crafting the Future of Barbering
Barbering continues to evolve – from techniques to tools to the expectations of clients. Artero’s forward-thinking approach ensures the next generation is always equipped to keep up.
As Natalie Cresswell, Owner of Cresswell Barber Co., said: “Artero take pride not just in the tools, but in the clients they’re used on. They support the service, the education, and the professional delivering it.”
Because the future of barbering isn’t just in the hands of educators – it’s in the hands of those they teach.
And the right tools will shape that future.
Inspired to Level Up?
Discover Artero’s latest innovation – the Gaudí – a tribute to artistry and ergonomics, designed to elevate every technique into expression.