BaBylissPRO celebrated another year of growth and innovation in 2024, with new product launches, events, and exciting collaborations.
This milestone marks a year where different markets have come together to shape the brand’s vision, driving the development of next-gen products, designed to meet the ever evolving needs of hair pros.
While reflecting on a year of success, BaBylissPRO is also looking ahead to 2025. With a renewed focus on empowering stylists with technology that continues to push boundaries, and strengthening a unified voice across the EMEA region with a new message: this is us.
INNOVATIVE PRODUCT LAUNCHES
With an overall goal to improve craftsmanship and enhance performance, BaBylissPRO is proud to be manufacturing some of their newest products in Italy, reflecting on the brand’s commitment to delivering products of absolute unmatched quality.
Kicking off a year of innovative new product launches was FALCO, a completely reimagined hairdryer from BaBylissPRO, and now a core part of kit for some of the world’s greatest session stylists and salon hairdressers. Falco is the brand’s most advanced dryer yet, with a dedication to reducing noise and enhancing the stylist experience.
BaBylissPRO is committing its dedication to the world of hair styling with the launch of STILISTA, a new advanced styler. With strong titanium plates and ionic technology, Stilista brings everything an in-demand professional needs from their styling tools: quick power, reliable performance and long lasting results.
Driving innovation in the world of professional barbering with the launch of FXONE, a new one-battery power system from BaBylissPRO which uses interchangeable battery technology across different tools, giving the user potentially unlimited cordless runtime for complete and total freedom.
A UNIFIED TEAM
BaBylissPRO is proud to be represented by a strong community of brand ambassadors across the EMEA region, among which are some of the industry’s most exciting and celebrated session stylists, salon hairdressers, barbers, image makers and content creators.
Individually, these ambassadors are influential figures in their respective fields and countries, but together they share one unified voice which embodies the brand’s goal to inspire creativity in stylists across the world to their collective audience of over 1.5million people. By working together, the BaBylissPRO team help to shape the future of the brand – united by their choice of tools, their dedication to excellence, and their passion for hair.
EVENTS AND ACTIVATIONS
BaBylissPRO is actively committed to engaging with the hairdressing community, and in 2024 participated in many high profile events across the EMEA region.
Bringing a lineup of international brand ambassadors to Cosmoprof Worldwide Bologna, BaBylissPRO featured artists from the Netherlands, France, Germany, Spain, Portugal, Sweden, Belgium, the United States and the United Kingdom, together on a central global stage to celebrate and showcase the brand’s newest innovations.
In the UK, BaBylissPRO showcased its state of the art styling and barbering tools with session stylists Syd Hayes and Michelle Sultan shining on an international stage.
At Top Hair, Germany’s biggest hair show, guests were invited to take part in the BaBylissPRO Academy Lab, a series of look and learn workshops with the team of brand ambassadors. In France, BaBylissPRO took centre stage at Hair Congress in Paris, with global hair artist Richard Ashforth headlining the Community Hair Show, demonstrating his award winning and captivating session work. BaBylissPRO shone at events in the barbering world too, with highlights including hosting on-stage barber battles in Belgium at The Hair Project, and live education and demonstrations at Barber Connect in the UK.
LOOKING TO 2025
This year, BaBylissPRO will announce one of its most exciting product launches to date. This development, which has been years in the making, will combine the newest technology with the expertise of some of the best hairdressers in the industry – with innovation, sustainability and craftsmanship at its heart.
The theme of collaboration will remain a driving force, as BaBylissPRO’s global team of ambassadors join forces to champion the message that BaBylissPRO is a brand for everyone.
Head of PR for BaBylissPRO EMEA, Sam Johnson said: “In 2025, BaBylissPRO is defining progress not just by the cutting edge technology in our tools, but by the strength of the communities we build. For us, innovation is a journey we make together, fuelled by collaboration, inspiration, and a dedication to excellence.”