Written by: Pynnderella
The Glass Slipper may be off, but my pyn is down—let’s get into it.
This is Pynnderella, reporting exclusively for Hype Hair on September 1, and the beauty world is buzzing: Black consumers are being called to boycott all beauty products that aren’t Black-owned. This isn’t just a trend—it’s about economic power, cultural accountability, and taking control of our beauty narrative.
Why This Movement Matters
Frustration with non-Black-owned beauty brands
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Mainstream beauty brands have long profited off Black women without reinvesting in our communities. Licensed cosmetologists and beauty insiders have pointed out that it’s time to redirect our spending toward Black-owned beauty brands that truly understand and honor our needs and power.
Conversations sparked by past boycotts:
Earlier this year, TikTok-fueled boycotts targeted African-owned braid shops, stirring debate within the community. While some shared experiences of disrespect or poor service, critics warned that overzealous boycotts could unintentionally harm fellow Black entrepreneurs. These discussions laid the foundation for a more strategic, community-centered call to action this September.
The structural hurdles Black brands face:
Even highly visible Black-owned beauty brands face systemic challenges. For example, Ami Colé, despite raising over $3M and landing in 600+ Sephora locations, is closing, highlighting the funding disparities and structural barriers Black beauty entrepreneurs endure.
What the September 1 Boycott Aims to Do
This initiative isn’t about exclusion, it’s about empowerment. By committing to shop exclusively from Black-owned beauty brands, consumers can make a visible economic statement. The goal is to elevate brands that reinvest in communities, celebrate innovation, and understand Black beauty needs.
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Hype Hair Readers, Here’s How to Take Action
- Spotlight emerging Black-owned brands, especially independents outside mainstream retail pipelines.
- Support brands with ethics, innovation, and community engagement.
- Demand accountability from mainstream beauty brands, representation, funding, and shelf space matter.
- Share honest feedback to encourage excellence across the industry.
Pynnderella’s Final Thoughts
The September 1 “Only Black-Owned Beauty” boycott is more than a spending freeze, it’s a cultural and economic declaration. When we choose to support brands that value our beauty and invest in our communities, we’re not just shopping, we are building power, respect, and shaping the future of Black beauty.
The culture moves quick, but my ink is quicker.
Pynnderella, the fairytale connoisseur