Written By: Melissa Mixon
Let’s be real for a second. When it comes to Black hair, no one does it like we do! Our crown? It’s sacred, it’s powerful, and it’s BIG business! Some of your fave Black-owned haircare brands have cashed out on major deals, but don’t get it twisted—they’re still running the show behind the scenes, making sure we’re out here flourishing, one curl and coil at a time. Let’s break down a few brands that have passed the baton but are still steering the ship.
1. SheaMoisture
The OG that stays undefeated. SheaMoisture hit that big-money deal with Unilever in 2017, but founder Richelieu Dennis isn’t just sitting pretty. Nope, he’s still involved, making sure the company honors its roots and caters to the community that built it.
2. Carol’s Daughter
When L’Oréal scooped up Carol’s Daughter in 2014, Lisa Price didn’t just walk away. Sis stayed on as a leader, making sure her products continue to cater to textured hair. And let’s be honest, we’re STILL running to grab that Hair Milk!
3. Mielle Organics
Monique Rodriguez made headlines when P&G swooped in, but she’s still calling the shots! Her fierce leadership and passion for growth prove that she’s here for the long haul, making sure Mielle remains the go-to for naturalistas everywhere.
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4. The Mane Choice
Courtney Adeleye created a movement, and even after her company was sold to MAV Beauty, she’s been right there pushing forward the narrative. Because when you’re a boss, you don’t just step down. You level up!
So, shout out to these Black-owned brands that leveled up without losing their soul. They’ve sold, but the heartbeat of Black haircare is still pumping through every product. These queens are still out here, proving that when it comes to our hair, it’s always bigger than business—it’s a legacy.