Crafted by two of beauty’s most influential minds, Ted Gibson and Jason Backe announced today the launch of the new beauty line Ted Gibson Beauty Wellness Science, featuring clinically-studied essentials for hair, skin, body and mind. Ted Gibson Beauty Wellness Science welcomes in a new era of beauty: where science is seductive, rituals are romantic, and wellness is a pleasure.
The innovative yet intuitive rituals are powered by adaptogenic mushrooms – potent natural actives with a rich legacy in traditional medicine. With results you can see and feel, these are products that break the boundaries of what beauty means — from wake up to wind down.
The brand’s first product is Ascention, a powder blend of superfoods described as “a potent blend of clinically tested medicinal mushrooms and rare blue-green algae. Stir it into your favorite drink to sharpen your focus, activate your awareness and melt away stress–all while deeply nourishing your hair and skin with intuitive nutrition. With coconut milk, vanilla powder, and a hint of coffee powder, this is a superfood ritual you’ll actually look forward to sipping.”
Hair experts Ted Gibson and Jason Backe have shaped the beauty industry for over three decades – creating category-defining product innovations and iconic looks for stars like Anne Hathaway, Lupita Nyong’o and Jessica Chastain.
For years, beauty was their life. But soon, Ted and Jason realized that surface-level solutions could only go so deep. When Ted’s mother was diagnosed with dementia, they began to look more thoughtfully at the self-care practices that shaped their lives – turning their attention to the health of their minds and the power of daily rituals.
With access to the best products in the world, Ted and Jason set out to create a deeper beauty legacy – uncovering the secrets to mental balance, a healthy glow, and a long lasting life. Digging into scientific research, they discovered the time-honored power of adaptogenic mushrooms. Ted Gibson Beauty Wellness Science is the result of years of exploration and study: a new category of beauty & wellness rituals created by two of the industry’s most trusted pros.
For reprint and licensing requests for this article, Click here.