The Goldwell DDS uses AI color matching technology to deliver hundreds of traditional Goldwell Topchic and Colorance tones using only 50 unique canisters.
Photo: CLICS
Beauty-tech company CLICS announced that it has reached a multi-year agreement to supply technology and services to power Kao Salon Division‘s Goldwell Digital Depot System (DDS). CLICS has developed the first digitally controllable professional salon hair color line and automated Color-as-a-Service (CaaS). Under the agreement, CLICS is supplying its dispenser, mobile app, automated color supply chain, AI color matching technology, and service to Kao Salon Division.
How it Works
The Goldwell DDS builds on the brand’s hair color pressurized canister packaging innovation. CLICS’ color matching AI has been used to deliver hundreds of traditional Goldwell Topchic and Colorance tones using only 50 unique canisters. The ecologically friendly Goldwell canisters are placed in IoT Dispensers developed by CLICS which are controlled by a Goldwell Powered by CLICS App designed for Apple and Android users. The App includes a guest hair color service tool that delivers precision stylist-controlled results. The DDS IoT Dispensers automatically order hair color based on usage, and payments for the hair color are automated based on what has been dispensed.
Salon owners benefit from waste elimination, automated ordering, and the collection and retention of client services and formula information. Stylists benefit with time savings, digital color formulation, and precision tone control. Guests get the benefit of custom hair color and digitally controllable, precise tone repeatability.
“The Goldwell Digital Depot System represents one of the first truly transformative innovations in professional salon hair color in the last 40-years. It offers always available Color-as-a-Service, economic benefits for salon owners, and empowers stylists by giving them creative control.”
— Trevor Attenborough, Vice President of Kao Salon Division Americas
“Our passion is to elevate stylists and salon owners by harnessing technology to solve their biggest problems,” added CLICS Co-founder, Leilani Macedo who, as a stylist and salon owner, originated the vision behind CLICS. “Kao shares this passion and their 75-year history of delivering market-leading professional hair color products and our partnership represents the future of professional hair color.”
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