After acquiring Bobit, Colin Sutherland will assume the role of CEO effective immediately.
Bobit, the parent company of MODERN SALON, SALON TODAY and NAILS, is now a family-owned entity under the leadership of Colin Sutherland, effective today.
With a rich background in business marketing, Sutherland aims to enhance small business owners’ access to valuable content and resources. His prior experience includes co-founding Geotab, where he developed telematics solutions that empower small trucking companies to improve their operations.
Recognizing the challenges small business owners face, Sutherland’s mission is to bridge gaps in business operations and marketing. He plans to leverage Bobit’s platform to deliver authentic content across various channels, ensuring business owners can easily navigate their growth options.
“There has never been a more challenging time to be a business owner,” Sutherland stated, reaffirming his commitment to collaborating with advertisers and engaging with readers.
Colin’s Commitment to Stakeholders:
Colin shared a message for all involved with Bobit:
- To our advertisers and sponsors: “I promise to always be collaborative, understand your goals, and be accountable for the outcomes we deliver.”
- To our readers: “I will explore your business challenges with you and ensure our content is effectively delivered across print, digital, events, social media, and streaming, so you don’t miss anything strategic.”
- To our employees: “I promise to listen, mentor, and be transparent as we dedicate ourselves to creating human-written original content and delivering multimedia experiences.”
Effective immediately, Colin Sutherland assumes the role of CEO, stating, “I am excited for our mutual future together.”
For reprint and licensing requests for this article, Click here.