This event continues to drive connection, spotlight innovation, and unveil the next wave of beauty trends.
Anne Moratto/MODERN SALON
The 22nd edition of Cosmoprof North America Las Vegas wrapped with strong momentum, once again reinforcing its role as the leading B2B beauty event in the Americas. The event hosted:
- Over 26,000 visits from 103 countries
- More than 1,000 exhibiting companies from 44 countries
The exhibition continues to be a pivotal platform for building partnerships, exploring market innovations, and discovering the newest trends in beauty. This year, Korean Beauty was especially noteworthy, with a 51% increase in participating brands and suppliers.
Business Networking and Education Highlights
Cosmoprof North America delivered a robust business experience:
- Over 200 top-tier buyers, including executives from L’Oréal, Nordstrom, Revlon, and Target, joined the Buyer Program
- The show’s AI-powered matchmaking platform helped attendees streamline their networking efforts
- Standing-room-only education programs included:
- Entrepreneur Academy
- CosmoTalks
- Cosmopack Education
Panel discussions and sessions covered timely topics such as the rise of Generation Alpha, evolving packaging innovations, and the future of beauty retail.
Elevated Korean skincare, designed for real life, at the Timesavvy area at Cosmoprof North America.
Anne Moratto/MODERN SALON
Trendspotting and Awards Recognition
This year’s CosmoTrends Report, curated by BEAUTYSTREAMS, identified five key industry trends showcased by 22 exhibitors, including:
- Products for sensitive and reactive skin
- PDRN-powered regenerative formulations
- Next-gen masking innovations
- Device-meets-solution hybrids
- Advanced lip care systems
The Cosmoprof & Cosmopack North America Awards, also curated with BEAUTYSTREAMS, were announced during the Welcome Party. For the first time, award entries included both Las Vegas and Miami exhibitors.
Cosmopack Award Winners
- ICURE Pharm & Cosmetics Inc. – Formulation and Packaging
- Shinkwang M&P – Packaging: Design & Materials
Cosmoprof Award Winners
- N&B S.r.l. Società Benefit – Green & Organic
- Amaxy – Hair Products
- Aekyung Industrial Co., Ltd. – Make Up & Nail Products
- NANOBIOSYSTEM CO., LTD. – Skin & Body Care Products
An exciting debut: Kristin Banos at the Freakin’ Genius Haircare booth, showcasing their latest launch at Cosmoprof North America 2025.
Anne Moratto/MODERN SALON
Dynamic Booth Activations and Show Floor Engagement
Exhibitors took creativity to new levels with:
- Interactive product demos
- Sensory experiences and immersive activations
- Content-driven installations
This approach transformed the show floor into a space for inspiration, engagement, and meaningful discovery.
At the Malibu C area, Brittany Cook demonstrated the Malibu C Head Lab and its solutions.
Anne Moratto/MODERN SALON
Industry Feedback and Testimonials
Luisella Bovera, SVP, Colep Consumer Products:
“Cosmoprof North America was a great success for Colep, with a high number of visitors and a highly engaged audience.”
Dr. Whitney Hovenic and Hillary Schieve, Founders, SPOOGE:
“Being part of the Discover Beauty program was a transformative experience that brought visibility, credibility, and high-value connections.”
Katie Petroskey, Senior Manager of Brand Acquisition, Nordstrom Marketplace:
“We came to discover new brands to launch on our platform, and we found several that met all our criteria. The experience exceeded expectations.”
The Olive Young area was vibrant, with their “All Live Young” philosophy reflected in their embrace of wellness and beauty at every stage of life.
Anne Moratto/MODERN SALON
Looking Ahead
Cosmoprof North America continues to be the destination where beauty’s future takes shape.
Next events:
- Cosmoprof North America Miami: January 27–29, 2026
- Cosmoprof North America Las Vegas 2026: July 13–15, 2026
Note: New date format—Monday through Wednesday
Venue: Mandalay Bay Convention Center
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