On Wednesday, September 10th, the city of Los Angeles came alive with a rush of culture,
history, and style as the legendary brand Cross Colours relaunched in grand fashion. For many,
it was more than just a fashion event—it was a cultural homecoming. This bold brand wasn’t
alone though, it showcased its collaboration with Black Radiance.
Walking into the space, guests were instantly transported into a wave of nostalgia. The bold
patterns, the vibrant color-blocked designs, the iconic logo—every detail felt like a throwback to
the golden era of hip-hop and pop culture. Yet, there was something new in the air. Alongside
the nods to history was a fresh energy, carried by young talent, creative beauty, and a new
generation ready to embrace the brand’s timeless message: Clothing Without Prejudice.
Cross Colours has always been more than just a label. In the early ’90s, it became a symbol of
unity, representation, and self-expression. Worn by celebrities, entertainers, and everyday
people alike, the brand stood at the intersection of fashion and activism. Its designs were
unapologetically bold, just like the voices of the culture it represented. And decades later, that
impact is still undeniable.
The relaunch was a reminder of that legacy. Models and influencers showcased collections that
celebrated college vibes and the spirit of higher learning—pulling from the pride of HBCUs, the
energy of campus life, and the resilience of young Black culture. It wasn’t just clothing; it was
storytelling stitched into every seam.
What made the night special was the way Cross Colours bridged generations. Those who grew
up rocking the brand stood shoulder to shoulder with Gen Z creatives experiencing it for the first
time. Parents pointed out logos they remembered from music videos; their kids styled the pieces
with modern flair. That’s the beauty of Cross Colours—it lives at the heart of the culture,
timeless and adaptable.
And let’s be honest, seeing the brand back outside was emotional. For some, it was a reminder
of their youth, of moments when fashion was about making a statement and standing proud in
your skin. For others, it was a chance to claim their place in a movement that still feels fresh and
revolutionary.
One thing was clear: Cross Colours isn’t just surviving off nostalgia—it’s evolving. It’s tapping
into beauty, talent, and individuality in ways that speak to both past and present. The relaunch
proved the brand is still a household name, still loved by the culture, and still representing us in
ways that matter.
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In a world where trends come and go, Cross Colours continues to stand for something real. This
wasn’t just a relaunch—it was a revival, a reunion, and a promise that the culture will always
have a home here.
Cross Colours is back. And it feels so, so right.