Today’s $2 trillion US market represents nearly one-third (32%) of the entire global wellness economy, with American consumers spending more than $6,000 per person annually on wellness.* That’s a lot of warm towels.
Salons responding to this demand for purposeful pampering are making strategic investments to shape a space that speaks spa. Today, equipment innovators like Minerva Beauty and Takara Belmont, along with design experts such as Leon Alexander of Eurisko, are guiding professionals on how to transform a salon into a wellness destination.
This doesn’t have to mean tearing down walls or redoing your branding; it can be intentional and incremental changes that create that spa vibe.
Bridging Salon and Spa
Minerva Beauty offers shampoo bowl attachment designs that replace the sprayer connection and, presto, you’re offering headspa services.
For salons looking to expand without overhauling their footprint, Minerva Beauty provides practical solutions that bridge the gap. “We already have massage tables, facial tables, facial carts, hot towel warmers, and wax pods—the standard and specialty items salons rely on to expand into spa services,” says Megan Ferlito, VP of Marketing, Minerva Beauty. “Now we’re seeing a boom in headspa interest, and we’ve expanded our lineup accordingly.”
Minerva’s approach is accessible. Their headspa attachments retrofit onto existing shampoo bowls, allowing salons to offer a new category of services without refiguring their shampoo bowl footprints.
Comfort is another focus. Many Minerva shampoo systems include ergonomic headrests, and their latest electric version fully reclines clients into the basin for spa-level relaxation. For salons cautious about fully pivoting to spa services, these small upgrades can drive new revenue streams while adding interest to the service menu.
Head Space
It wasn’t that long ago that we would have scratched our heads in bewilderment when someone talked about a “headspa” service. Not so in Japan, where this merging of scalp health and relaxing care has been around for years. Today, we’re hearing about salons and stylists expanding beyond their traditional cut, color, and style to put more (and sometimes all) their focus into these treatments.
The YUME Headbath from Takara Belmont transforms a shampoo into a ritual.
Seeing the surge of interest in headspas, Takara Belmont developed its YUME Headspa Series.
Each piece of the series combines ergonomic comfort with specialized technology. The YUME Headbath delivers continuous fresh-water circulation over the scalp, promoting both relaxation and scalp vitality.
And for salons ready to lead with their headspas, Takara Belmont has demonstrated the full potential of this category through its Head Spa Sanctuary, a model salon designed to show what’s possible when you create a business entirely around headspa rituals. The sanctuary shows that the right furniture and technology don’t just support services, they design a new business model.
*These stats come from the Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry.
Minerva offers this Equipro kit, which comes with a TM-3 Standard Skin Care Mobile Cart and a Mini Hot-Cabi UV Sanitizer and Towel Warmer.
Spa Ready
When you’re ready to think big, Leon Alexander, Ph.D., the founder of Eurisko Design, shared this on how to build the spa of the future, today.
- Design with purpose. Go beyond beauty and create an environment that evokes comfort, trust, and well-being. Every detail, from lighting and color to layout and materials, should support both guest emotions and service efficiency.
- Create a strategic blueprint. Define your vision, mission, and competitive advantage. Align resources, technology, and talent with clear initiatives, actionable strategies, and measurable goals.
- Develop your service architecture. Build a diversified revenue plan that includes treatments, retail, memberships, and value-added services.
- Match your market. Choose furniture and interiors that reflect your brand positioning and resonate with your target demographic.
- Remember the formula for success. Spa success is never accidental, says Alexander. It comes from blending emotional design, operational precision, and strategic foresight.
*These stats come from the Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry.
For reprint and licensing requests for this article, Click here.