Have you ever wanted to add another string to your bow, or team up with another creative in a different field to create a multifaceted business? Barbershop X Cocktail Bar, or a Barbershop X SMP studio, or even a Barbershop X Coffee Shop… we have seen it all. But how do you practically manage two businesses at once?
Well, the best person to speak to is OC Junior IV Thomas, owner of Rich In Flesh Barbershop X Tattoo X Music Studio in Livermore, CA. So, that’s just what we did in our most recent Vagaro X EVO Live on Instagram!
While running three businesses simultaneously may seem like a huge task… OC Thomas has a secret weapon. Vagaro.
“I got into the industry as a tattoo artist. I opened a studio, and knew I wanted to diversify my business. So, I invested into a barbershop with one of my best friends, and I took time to learn the industry. It’s very similar to the way tattoo studios work – with independent contractors making their own schedules. It’s the same free-spirited environment, so, I thought it would be perfect to combine the two.”
But how can diversifying your business help set you up for success?
OC told: “I feel like diversifying helped a lot, because it broadened our demographic. Some people who would never walk into a tattoo shop now do, because they’re getting a haircut, and they feel a little more welcome – vice versa. Barbering and tattooing are both forms of self-care, and so to have more than one reason to come to the studio… it builds a community and therefore a better business,” OC Thomas said.
Find this, even more, in the full live down below.