Red dye molecules love to hold onto hair. There is no sign of red hanging out in the beautiful transformation created by Wella Professional Global Ambassador Nikki Lee on her longtime client, actress Emma Roberts.
Lee used all the technique, product, and time (7 hours) to dislodge the copper red and bring in the blonde. You can see the full results here.
Achieving such a dramatic shift required careful planning and the right products. For three months leading up to the transformation, Emma strengthened her hair with Wella Professionals Ultimate Repair line to ensure it could withstand the process while maintaining integrity and shine.
“In just seven hours, Emma Roberts has officially returned to her iconic golden blonde, a look that feels unmistakably her. While her red era was stunning and worn for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself.” – Nikki Lee
Get the Look: Emma Roberts Born-This-Way Blonde
· The transformation began with gently removing the red using Wella Professionals BlondorPlex with a 6 volume developer, leaving the natural regrowth untouched.
· Her natural base was softly lifted using Wella Professionals Blondor Base Breaker /86 and a 10 volume developer to brighten and blend seamlessly.
· After an initial gloss to create an even blonde canvas, fine highlights were added throughout for brightness using Wella Professionals BlondorPlex with 6 and 10 volume developer, while subtle lowlights were placed to create natural dimension and movement with Wella Professionals Color Touch 8/0 with 13 volume developer.
· The final gloss was done using Wella Professionals Shinefinity Zero Lift Flash Glaze1 0/6, delivering a luminous, softly warm finish with incredible shine. For added length, volume, and drama, extensions were applied.
· Emma’s look was finished with a cut designed to feel effortless and modern, adding textured layers while keeping the perimeter full for versatile styling options and Wella Professionals Ultimate Smooth Miracle Oil Serum to lock in shine.
