GET THE LOOK: Victoria Beckham x Wella at PFW AW25 – Events

Wella Professionals partnered with Victoria Beckham for her AW25 Paris Fashion Week show. Lead stylist Anthony Turner created an effortless hair look using Wella Professionals products, with a goal of hair that was strong and healthy.

“This season, we embraced a fresh, effortless hair look with a sleek, low ponytail and smooth side part—strong yet undeniably feminine,” Victoria Beckham explains. “We achieved this with Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum, nourishing and replenishing the hair, then finished styling with the new GHD Chronos Max.”

Showcasing the refined, elegant hair look at the show was possible with the powerful duo of the groundbreaking GHD Chronos Max styler and the revolutionary Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue and ULTIMATE SMOOTH Miracle Oil Serum.

“I loved working with Victoria Beckham to create the look for her AW25, which is fresh and effortless, to match the mood of the collection,” says Anthony Turner. “We mixed a feminine, yet strong look and opted for a side parting and low and clean ponytail. To nourish and repair damaged hair we used Wella Professionals and GHD – my go-to brands backstage.”

Anthony Turner’s Step-by-Step:

• STEP 1: Apply Wella Professionals Ultimate Repair Miracle Rescue over wet hair and wait 90 seconds before combing through to ensure the hair stays protected from any damage while styling   
• STEP 2: Apply the Wella Professionals ULTIMATE SMOOTH Miracle Oil Serum throughout the hair
• STEP 3: Next, the hair was dried with the ghd helios and prepped with the ghd chronos max
• STEP 4: The final step was the ghd curling tong on some girls, setting with Wella Professionals EIMI Stay Firm Workable Finishing Hairspray

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