Jacquelyn Rodriguez, co-founder of the Green Beauty Community and author of Changeworthy
courtesy of Green Beauty Community
The beauty industry is evolving. Across the country, stylists are rethinking not only what goes into their products but how their choices impact their health, their clients, and the planet. Leading that conversation is Jacquelyn Rodriguez, co-founder of the Green Beauty Community, who has just released her debut book, Changeworthy: How to Build a Salon That Honors People and the Planet.
Part memoir, part manifesto, and part practical guide, Changeworthy helps professionals reimagine what thriving in beauty looks like. It outlines the Clean Beauty Blueprint and Conscious Leadership Framework, offering salon owners a roadmap to align purpose, wellness, and profitability.
“Our industry doesn’t need perfection—it needs participation,” says Rodriguez. “Every stylist who says yes to change helps create the future of clean, conscious beauty.”
The book is prefaced by Greg Starkman, founder of Innersense Organic Beauty and a founding member of the Green Beauty Community, whose leadership in clean beauty has shaped industry standards for sustainability and integrity.
Changeworthy includes access to an online portal filled with downloadable workbooks, sustainability checklists, and the Green Beauty Community’s Green Pledge.
courtesy of Green Beauty Community
A Movement, Not Just a Manual
What makes Changeworthy stand out is its interactive approach. Readers gain access to an online portal filled with downloadable workbooks, sustainability checklists, and the Green Beauty Community’s Green Pledge—a shared commitment to creating a more sustainable beauty industry.
Through personal storytelling and actionable tools, Rodriguez reminds us that change doesn’t start with products—it starts with people.
Extending the Mission: The Green Salon Impact Grant Program
Aligned with the book’s message, the Green Beauty Community Foundation will launch the Green Salon Impact Grant Program in 2026, providing micro-grants for educator-led sustainability events that give stylists free, hands-on education. Industry support and sponsorship opportunities are available for brands ready to help move the beauty industry toward measurable, sustainable impact.
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