NEW YORK, NY (July 2025) – Fatboy, the hair care brand built for high-performance styling, is excited to announce the launch of Honey Putty, a first-of-its-kind product that combines the texture and control of a styling putty with the nourishing benefits of a leave-in scalp treatment. This dual-purpose formula delivers flexible hold, a natural matte finish and all-day texture, while working beneath the surface to calm irritation, hydrate the scalp and support healthier, fuller-looking hair over time. Lightweight, non-greasy and easy to style, it is designed for short to medium styles and adds structure without stiffness or buildup. It brings together the best of styling and functional care in one product. This isn’t your average styling putty and that’s the point.
Honey Putty (2.6oz. / $21) origins go back to where the Fatboy story began: the kitchen stove. Founder Tyson Kennedy first created the brand’s original cult product, Perfect Putty, in his New York apartment. With Honey Putty, he returned to that same hands-on approach, this time to create a formula that works just as well for your scalp as it does for your hair.
Made with clean, results-driven ingredients, Honey Putty draws inspiration from founder Tyson Kennedy’s New Zealand roots, featuring powerful natural ingredients sourced from the region. At the core is Manuka honey. It’s a natural humectant packed with antibacterial and anti-inflammatory properties that help calm irritation, reduce buildup and lock in moisture to support a healthier scalp. Manuka honey also contains protein that can help strengthen hair follicles, reduce breakage and encourage fuller-looking growth.
Kiwi Extract delivers a boost of vitamin C to support collagen production and maintain elasticity. Rich in iron, zinc and omega-3 fatty acids, kiwi also helps soothe flaky scalps and defend against environmental stress. Paw Paw (papaya) rounds out the formula with vitamins A, C and E to soften strands, smooth frizz and help protect against heat damage.
Together, these ingredients don’t just make hair look good, they work behind the scenes to create the conditions for stronger, healthier hair from the root up.
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Fatboy is the authority on short hair styling, and Honey Putty pushes that even further. It works across a range of cuts, from pixies and shags to fades and slick backs. A small amount warmed between the palms is all it takes, apply to dry or damp hair to shape and style, then massage into the scalp to activate its treatment benefits. Leave it in and go.
Honey Putty proves you don’t have to choose between styling and care. Now, you get both.
To learn more about Fatboy, please visit http://www.fatboyhair.com/
Fatboy is a professional-grade styling brand created for everyone, designed to deliver high-performance results without the complexity. Founded by Tyson Kennedy, a Grammy-nominated musician and professional stylist, Fatboy was born out of necessity when no existing styling product could keep up with the heat, movement and energy of life on the road. What started as a homemade fix quickly became a cult favorite among hairstylists and hair enthusiasts alike. Built on performance, creativity and authenticity, Fatboy specializes in short hair styling, offering a curated range of versatile, high-quality products that work across all hair textures. With a strong presence in salons, editorial shoots and everyday routines, Fatboy is redefining effortless styling with innovative formulas that put texture, hold and movement at the forefront. For more information, visit www.fatboyhair.com/ or follow the company on Instagram, Facebook, TikTok and Pinterest.
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