DelyGlow is a sustainable, vegan and ammonia-free color line from Itely Hairfashion.
photo courtesy of Itely Hairfashion
For over 35 years, Itely Hairfashion has been providing authentic Italian ingredients, style, and a legacy of unparalleled tradition in professional hair color. Itely’s standards for performance and perfection are expressed through artistry on a global scale – and now with a strong focus on sustainability for a bright and healthy Future of Beauty for the world. In an effort to combine performance and sustainability, Itely Hairfashion is proud to introduce DelyGlow – the triple action hair color masterpiece.
DelyGlow is specifically designed to provide the hairdresser with a choice for customers with sensitivity to traditional hair color. DelyGlow provides flawless gray coverage and works as a permanent color / demi permanent tone-on-tone / toner for vibrant and luminous shades – ideal for every color service.The new unique comfort formula delivers a gentle and relaxing rich hair color experience. In addition to giving hair radiance and protecting the hair shaft, the comfort formula is ammonia, PPD and resorcinol free, 100% vegan and contains an 85% natural index.
Many of the natural ingredients are sourced from certified organic farms in Piedmont, Italy. The built in E-PLEX Bond Repair adds a fusion of precious oils and vegetable butters to enhance brightness and resilience, and ensures maximum color performance. The formula also includes Hyaluronic Acid, which delivers exceptional hydration and provides luxurious elasticity with a brilliant shine.
The packaging itself is a work of eco-conscious art, crafed from recycled aluminum for the tube, FSC-certified paper for the box, and the bold move of eliminating plastic film. It’s our way of ensuring that the entire packaging is not just recyclable, but proudly 100% recycled. DelyGlow proudly bears the VEGAN OK certification, making it the third vegan-certified color line within the Itely range. This certification assures our customers that DelyGlow is not just about beauty, but also about ethical choices devoid of any animal-derived ingredients.
DelyGlow is available now in North America. Itely Hairfashion’s vision embodies a philosophy of creating products that redefine beauty not only by delivering outstanding results, but doing so with respect for the environment and adhering to a set of ethical values. DelyGlow represents a commitment to a new era in
beauty—an era that seamlessly blends innovation, performance, and a profound sense of responsibility to people and our planet.
Itely Hairfashion is an Italian manufacturer of dynamic, dependable, and innovative hair color products. The brand’s strength lies in color while offering a wide range of methods & solutions that protect the hair & scalp that enhance the natural brilliance of healthy hair.
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