Keratin Complex and ArtistOnGo Partner to Empower Independent Stylists in Business Growth – News


Keratin Complex, the renowned beauty manufacturer specializing in customizable keratin treatments for every hair fabric, is thrilled to announce its strategic partnership with ArtistOnGo, the revolutionary app that empowers independent stylists to rent chairs at premier salons across the nation.


Since its launch, Keratin Complex has introduced a number of ground-breaking products, including KCEXPRESS—a 15-minute color-locking keratin treatment and KCTEXTURE a curly keratin treatment that...

Since its launch, Keratin Complex has introduced a number of ground-breaking products, including KCEXPRESS—a 15-minute color-locking keratin treatment and KCTEXTURE a curly keratin treatment that requires no heat.

Courtesy of Keratin Complex


ArtistOnGo is a salon chair rental management platform, that provides stylists access to flexible chair rental options in top-tier salons, allowing them the freedom to operate their own brand and business without any upfront investment or deposit. This innovative model empowers stylists to manage their schedules, service offerings, and pricing independently, while enabling salon owners to monetize vacant chairs through rentals.

Zoe Hyams, Senior Vice President of Marketing & Public Relations at Keratin Complex, remarked, “The partnership with ArtistonGo aligns seamlessly with our business ethos. Both brands are dedicated to providing stylist-focused solutions that maximize stylist productivity and revenue potential, particularly through high-value services like keratin treatments. ArtistOnGo streamlines operations for stylists, saving time and enhancing business flexibility. There’s a clear synergy between our brands, and we’re excited to continue to offer stylists practical tools to save and make money, complemented by our premium treatments.”


ArtistOnGo is a management platform that provides stylists access to flexible chair rental options in top-tier salons. - Courtesy of Keratin Complex

ArtistOnGo is a management platform that provides stylists access to flexible chair rental options in top-tier salons.

Courtesy of Keratin Complex


Dharmendra Manwani, CEO of ArtistOnGo, shared, “ArtistOnGo’s mission is to create a sustainable future where salons and artists can thrive together in a new and empowering way. Our platform helps artists connect and rent chairs at salons that meet their needs, vibe, and budget, empowering them to pursue their artistic vision. Additionally, salon owners can earn income by renting out their unused chairs, helping them manage the surging expenses of running a salon. We’re thrilled to announce our partnership with Keratin Complex. This collaborative approach ensures a win-win situation for everyone involved, guaranteeing the long-term health and success of the entire beauty industry.”

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