Nutrafol, the #1 dermatologist-recommended hair growth supplement brand*, recently launched at the nation’s largest beauty retailer, Ulta Beauty. Nutrafol is available on Ulta.com, and in-store availability started rolling out to select locations nationwide on August 3. This expansion marks Nutrafol’s biggest retail milestone to date, significantly increasing accessibility to its suite of science-backed hair health offerings.
Nutrafol’s entry into Ulta Beauty comes at a time when the specialty retailer is deepening its commitment to wellness-driven beauty, offering beauty enthusiasts innovative products that deliver on their promises. Known for its whole-body, clinically tested approach and physician-formulated products, Nutrafol aligns seamlessly with Ulta Beauty’s discerning and results-focused guests.
“Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol,” said Cindy Gustafson, CEO of Nutrafol. “As wellness continues to shape the future of beauty, we’re proud to lead the hair health conversation with science-backed formulas people can trust. Ulta Beauty has an incredible ability to bring elevated, clinically credible brands to a wide but discerning audience, and their commitment to innovation and education reflects the same values we prioritize at Nutrafol. With more than half of us experiencing hair thinning, Ulta Beauty’s reach allows us to support even more individuals on their journey to stronger, healthier hair.”
Redefining Hair Care as Part of Whole-Body Wellness
Ulta Beauty’s wellness assortment continues to grow, and Nutrafol’s addition marks a strategic move to offer consumers top-tier innovations rooted in efficacy and backed by rigorous research. Nutrafol will also partner closely with Ulta Beauty to spark a community-driven conversation around hair thinning—leveraging the retailer’s Beauty Advisors and over 45 million Ulta Beauty Rewards Members to help drive education, destigmatize the experience, and support individuals on their hair health journeys.
“At Ulta Beauty, we’re always seeking the best of what’s next in beauty and wellness,” said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty. “Nutrafol stood out for its commitment to quality, efficacy, and clinical credibility—values that are core to how we curate our assortment and introduce newness. Nutrafol’s inside-out approach to hair wellness brings a new level of innovation to our offering. With its steadfast buzz stemming from effective results, we know our guests will be excited to shop Nutrafol across our shelves, alongside our broader beauty and wellness offerings as they build out their routines. We look forward to welcoming new and existing guests to discover Nutrafol, meeting them wherever they are in their beauty journey and providing products that meet their beauty goals.”
The launch will include a selection of Nutrafol’s best-selling hair growth supplements, including Nutrafol Women, Nutrafol Women’s Balance (for women 45+) and Nutrafol Postpartum, each designed to target root causes of hair thinning like stress, hormones, and aging, in addition to topical hair care products: Nutrafol Hair Serum, Shampoo and Conditioner, and the brand’s innovative supplement for women’s mild to moderate acne, Nutrafol Skin**. Select products, including Nutrafol Women’s Vegan, will also be available on Ulta.com.***
Partnership Aims to Educate and Destigmatize Hair Thinning
With this new partnership, Nutrafol continues to redefine hair care—not as a surface-level concern, but as a vital part of whole-body wellness—and further solidifies its leadership in the category with consistent trust and recognition, including being named U.S. News & World Report’s Top Vitamin for Hair Growth for two consecutive years.
*According to IQVIA ProVoice survey for 12 months ending March 31, 2025.
**Formulated for women 18+ with mild to moderate, non-cystic acne.
***These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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