ORLY, the iconic Los Angeles nail brand that got its start behind-the-scenes in Hollywood, is celebrating its 50th anniversary by heading courtside – announcing a multi-year partnership with the WNBA’s LA Sparks as the team’s first-ever Official Nail Partner. The collaboration will bring vibrant color and performance-driven nail care to the court for seasons to come.
Why It Matters
This three-year collaboration launches during a record-breaking year for women’s sports viewership and positions ORLY at the forefront of a cultural moment where athletes are shaping beauty trends, brand storytelling, and fan engagement.
Partnership Highlights
- Custom player nail looks debuting this season
- Exclusive behind-the-scenes content for fans
- The “ORLY Nail Check” Cam courtside feature
- Limited-edition Game Day Glam kits (3 Sparks-inspired shades + top coat, base coat, and cuticle oil), available at orlybeauty.com
This milestone partnership marks the beginning of ORLY’s year-long 50th anniversary celebration.
From Silver Screen to Center Court
In the 1970s, ORLY founder Jeff Pink created The Natural Nail Look to help screen actresses seamlessly transition between on-set wardrobe changes. That look – later named The French Manicure – changed nail history forever.
Now, five decades later, ORLY is continuing to redefine beauty culture by aligning with the powerhouse women of the WNBA’s LA Sparks.
The Sparks collaboration is the first in a series of activations spotlighting the intersection of sports, beauty, and self-expression.
Legacy Meets Leadership
“For 50 years, ORLY has championed individuality, creativity, and innovation, providing nail color and care you can trust to inspire your true self,” said Tal Pink, VP of Business Development at ORLY. “There’s no better way to honor that legacy – and our LA roots – than by partnering with the LA Sparks to celebrate the brilliance of women in sports.”
“Partnering with ORLY is a perfect match for the Sparks – two iconic Los Angeles brands that have been inspiring confidence, creativity, and excellence for decades,” said Christine Monjer, President, Los Angeles Sparks. “We’re proud to align with a company that shares our commitment to empowering fans and celebrating individuality.”
Looking Ahead
This milestone partnership marks the beginning of ORLY’s year-long 50th anniversary celebration. The Sparks collaboration is the first in a series of activations spotlighting the intersection of sports, beauty, and self-expression.
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Originally posted on NAILS Magazine