The latest issue of BarberEVO UK is OUT NOW! As the cooler months settle in, it’s time to elevate your barbershop game and keep the buzz alive. Our latest issue of BarberEVO is packed with insights, trends, and expert advice to help you navigate the season ahead. Whether you’re focusing on client satisfaction or levelling up your services, we’ve got you covered.
COVER: American Crew
We went behind the scenes with American Crew for their BarberEVO cover shoot with some of the biggest and brightest in the industry. Gracing the cover, we have Ian Harrold, Bobby Gordon, Tommy Winding, Chris O’Riordan Nicholas Taylor, Rob Wood, Aurelija Norvaišiene. We hear about their inspiration, product choice, how they created and styled their look; plus much more inside!
EVENTS
From the biggest barbering expos to community-driven pop-ups, we dive into the latest industry events that brought professionals together. This edition, we kick things off revisiting the Scottish Hair and Beauty Awards (SHABA), before reminiscing on the epic event that was EVO On The Road. Columnist Hayden Cassidy shares her experience celebrating Barbers Day in Brazil, and we have a look towards the Fellowship Luncheon.
BARBER OF THE EDITION
Get to know our featured Barber of the Edition, a true trailblazer pushing boundaries in the industry. Marie Rainsford is a soon-to-be superstar in the barbering world, as the Ireland-based barber is the new lead educator for OP45 Barberschool. Education and empowerment are at the forefront of Marie’s journey, so in this issue, we learn about her journey, approach to the craft, and how she stands apart.
BUSINESS
We break down key business strategies to help you thrive during the busy season. From effective marketing techniques to maximising retail opportunities, this feature begins with Barry Stephens sharing his business insights for readers. We hear from Kevin Vorley about how Morgan’s Pomade can boost your retail options, and Snip London share the ethos behind their retail selection and how they encourage sales.
TECHNOLOGY
Technology is transforming the way barbershops operate. Discover the latest innovations, including booking systems as we speak to three different barbershops about how they manage their schedules in the festive season. Kaye Sotomi, founder of Chop Chop London, shares how Fresha revolutionised his genderless salon.
INTERIORS
In this issue, we showcase jaw-dropping barbershop interiors that combine style with functionality. Explore how thoughtful design choices can create a welcoming atmosphere for clients while optimizing your workspace for maximum efficiency. We take a deep dive into Lieanne Buckley’s studio in Chester and share the ethos of DAPR – our barbershop abroad – based in Philadelphia, USA. Goodfellas Barbershop in St Albans share how Takara Belmont was the only choice for them, while The Daylight Company transforms three barbershops.
HYGIENE AND SANITATION
With hygiene standards at the forefront of modern barbering, we take a deep dive into the importance sanitation practices. Columnist Mark Maciver, owner of Slider Cuts in London, shares how he maintains hygiene in the barbershop to ensure client satisfaction. Emma Curd, Co-Owner and Director at Matakki Scissors, shares her recent appointment as a Habia ambassador, while we highlight some of the most important ways barbers can maintain the highest level of cleanliness and professionalism.
