Phorest Salon Software has announced the launch of its new Referrals Feature, designed to help salons and barbershops build a strong, loyal customer base through personalised referral programmes.
This innovative new feature allows salon owners to create reward-based referral programmes directly within the Phorest system. Salons can offer vouchers to clients who refer friends or family, as well as to the referred individuals, encouraging them to make their first booking.
Luke Doolin, Country Manager of Phorest UK & Ireland, believes that the new Referrals Feature will revolutionise the way salons approach customer acquisition. He told us: “Referral marketing has always been one of the most powerful ways to grow a business, but many salons haven’t had the tools to effectively implement it.
“With our new Referrals Feature, salons can easily set up and manage these programmes, helping them drive new business and build a more engaged client base. Importantly, during the beta phase of this new feature, our salons gained an average of 18 new clients using Phorest Referrals with 48% returning for additional services.”
Key Benefits of Phorest’s Referrals Feature:
- Reward Structure – Salons can create custom voucher rewards for both the referrer and the referred clients, making it easier to incentivise customers to recommend the business to friends and family.
- Easy Integration – Once a referral is made, the new client’s profile is automatically created in Phorest’s system, which also tags them as a referral for tracking and reporting purposes.
- Marketing Campaigns – Phorest allows salons to promote their referral programmes through email and SMS marketing, generating unique referral links for clients to share.
- Proven Results – With a conversion rate of 79.8%, most referrals lead to booked appointments. This feature brings a significant revenue boost by turning new customers into loyal clients who already have a positive association with the salon.
According to Phorest’s recent survey of 133 UK salons, 70% of salons do not have a referral programme in place, but two-thirds of those expressed a desire to implement one. With Phorest’s Referrals Feature, this gap can now be bridged with ease.
Jimmy Sharpe, Manager of Jakata, Warrington, UK, said: “As a salon owner, finding new clients has always been a challenge. The new Referrals Feature from Phorest has been a game changer. My loyal clients love being able to refer their friends and earn rewards, and I’ve seen a noticeable boost in new and returning clients since launching the campaign.”
Luke added: “The beauty of this new feature is that it simplifies a process that can often feel daunting for salon owners. Referral programmes can now be set up and maintained effortlessly, allowing salons to focus on delivering exceptional services while we handle the rest.”
Phorest is committed to helping salons thrive in the modern business landscape through innovative technology solutions. With the new Referrals Feature, salons can now grow their client base faster and more efficiently, while delivering a rewarding experience for both loyal clients and new customers.