Corey Gray and Katie May, @hairdustry partner and event coordinator
As MODERN Salon celebrates its 101st year, we’re going back to the basics—offering some helpful “101” guidance on a variety of topics that matter to beauty professionals today. One area that continues strong is podcasting, and how artists are using it to build community and share expertise.
To explore the why and how of starting a podcast in the professional beauty world, we spoke to Corey Gray, co-founder of Hairdustry and co-host of the popular Your Day Off podcast. We asked him to share his perspective on what makes podcasting so powerful—and how to get started.
How Do You Know if Starting a Podcast Is Right for You?
It starts with asking yourself what value you want to bring to your listeners. Outside of ego, what impact do you hope to make? For us, our podcast is about building community within the industry. After over 600 episodes, we’ve had the privilege of talking with everyone from everyday stylists behind the chair to industry legends.
The most valuable conversations often come from guests sharing their setbacks and how they’ve overcome them. If you’re passionate about creating that kind of connection and insight, podcasting might be the right path.
Why Does Everyone Have a Podcast?
I think the better question is, why do people start podcasts? There’s an illusion that it’s quick and easy, but I’ve found the opposite to be true. It takes time, consistency, and a clear purpose. That’s why most podcasts don’t make it past 10 episodes.
What Are My Favorite Podcasts and Why?
Outside of the industry, I enjoy history and wellness-based podcasts. On Purpose by Jay Shetty is a favorite because it offers thoughtful insights into personal growth. Within the industry, I regularly listen to Gordon Miller’s Podcasta, The Hairdresser Strong Show, No Stylist Left Behind, Hair Love Radio, and Thriving Stylist by Britt Seva. Each one brings something unique to the table.
How Can a Podcast Help You Grow Your Business?
If you’re asking how starting a podcast can grow your business, the real answer is that it sets you up as a professional in your field. If you’re a coach or educator, it helps clarify your thoughts and opinions. There’s something truly intimate about the audio format people start to trust you and feel like they know you.
As for business behind the chair, I’m not sure it directly helps, but if your goal is to build authority, share insights, or connect with a broader community, podcasting can definitely open doors.
With so many industry podcasts out there, almost every challenge or bit of encouragement has already been covered. The real value comes from positioning yourself as a trusted voice and connecting with your community in a more personal way. It’s less about selling and more about showing up, sharing insights, and creating conversations that matter.
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