The Aveda UK & Ireland Artistic Team, led by visionary Creative Director and Aveda SVP, Global Professional Artistry, Antoinette Beenders, proudly presents PUNKATURE – an avant-garde cut and color collection that captures the bold and unapologetic spirit of 90’s London.This daring exploration redefines the boundaries of hair artistry, seamlessly blending edgy cuts, dynamic styles, and innovative color techniques to create a visual masterpiece that pays homage to the rebellious essence of the era.
Punkature is a daring and captivating hair collection that encapsulates the nonconformist essence and nostalgia of 90’s London’s rebellious spirit. In this exploration, the newly established team delve into the interplay of texture and dimensions, redefine what it means to be bold, and celebrate the raw movement that defines individuality.
Each look is a testament to the unapologetic nature of the era. The UKI team have seamlessly blend edgy cuts and dynamic styles with shadow roots and layered colors to create a visual dimension that ignites powerful emotions and unleashes an unconventional energy.
Their artistic mastery harmonizes intense, rich hues with natural tones, striking the perfect balance that bridges the salon world and the realm of artistic fashion. London Rebel stands as a testament to the team’s dedication to pushing creative boundaries, fearlessly fusing innovation with classic influences.
With this collection, Aveda invites you to immerse yourself completely, to discover the captivating stories hidden within each strand, and to witness the transformational power of hair as it paints a vivid picture of rebellion, freedom, and unrestrained artistry.
CREDITS:
Aveda UKI Artistic Team:
Creative Director: Antoinette Beenders @antoinettebeenders
Photograher: Damian Foxe @DamianFoxe
Wardrobe: Elad Bitton @mrbitton
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