Say goodbye to frizz! The innovative system of shampoo + conditioner + and leave-in treatment reduces frizz by 85% for up to 96 hours, providing clients with long-lasting, smooth curls.
When you have clients whose curls need some serious revival, what’s your saving grace?
Redken recently launched their newest innovation, the Acidic Bonding Curls collection, specifically for this purpose. And if you’re already of fan of Redken’s Acidic Bonding Concentrate line, you’re going to love this.
As a pioneer in hair science, Redken recognizes the heightened vulnerability of curls and developed the Acidic Bonding Curls line specifically to address and enhance the natural curl pattern. This holistic solution, including a pattern-restoring system of shampoo, conditioner, leave-in, hydrating cream, mist and gel, caters to clients seeking rejuvenation of their curls and coils adding strength, hydration, and shine.
Redken’s Silicone-Free Acidic Bonding Curls System is designed to foster stronger bonds for inner curl strength.
Keep reading for some of the biggest benefits of Redken’s ABCurl line:
Bonding Technology
Known for being a guiding voice in the professional curl education space, Redken Global Brand Ambassador Leysa Carrillo (@leysahairandmakeup) was involved in testing the ABCurl line, and she has declared that it’s “the one” — which is no small endorsement coming from her.
ABCurl contains Redken’s innovative Curl-Bond Technology, meaning it’s formulated to specifically repair and strengthen curly hair textures. The more it’s used, the stronger the curls.
Lightweight, Silicone-Free Formulas
Redken understands the unique needs of curly hair and has crafted lightweight, silicone-free formulas that hydrate and improve curl elasticity without the weight. In a consumer test, 92% of users saw healthier + more defined curls in just one use of the shampoo, conditioner and leave-in together.
For example, see the video below in which stylist Savannah Hicks (@thesavvytouch) uses the line on her client during a haircut. He comes in with his hair already looking great with healthy, defined curls, and he mentions that he used the ABCurl products she recommended last time. The Refreshing Mist and Sculpting Gel help her keep his hair looking hydrated while giving his curls a shapely cut, and without weighing it down.
Everything You Need
In the below video, stylist Marc Mendez (@therealmarcmendez) expresses his excitement over the completeness of the Redken ABCurl line, which is certainly something to cheer for. Between the shampoo, conditioner, leave-in, hydrating cream, mist and gel, this line offers everything. It’s wonderful to have a range of bonding products specifically made for curls, that suit stylists’ specific needs, and that they can cocktail together to suit their clients’ hair requirements.
That’s not all, though. Besides bond-building, Redken’s Acidic Bonding Curl collection also provides heat protection up to 450°F / 230°C in the Leave-In Treatment and Hydrating Cream. The cream also helps detangle, and the whole line supports this by turning the detangling journey into merely a short, easy ride with abundant moisture. Frizz is a thing of the past, since using the shampoo, conditioner and leave-in together leaves curls smooth and defined for days.
All of these benefits add up to the healthiest, strongest curls your textured clients may have ever experienced, and they will love you for it!
For reprint and licensing requests for this article, Click here.