Slick Gorilla has officially launched in the U.S., bringing with it the signature styling routine behind its newest global brand ambassador, Sam Hartman, American football quarterback for the Washington Commanders. Known for his confident, game-ready look, Sam relies on Slick Gorilla.
To achieve his trademark volume and textured finish, Sam follows a simple three-step routine:
1. Prep with Sea Salt Spray ($16.00): Applied to damp hair, this builds natural volume, grit, and beach-inspired texture for effortless movement and lift.
2. Define with Lightwork ($16.00): A small amount warmed in the hands creates shape with a soft matte finish and flexible hold, keeping hair polished yet touchable.
3. Boost with Hair Styling Powder ($16.00): Lightly dusted at the roots, this best-selling product – boasting 27,000+ five-star Amazon reviews and selling one unit per minute globally – adds instant thickness and long-lasting lift, making it the secret behind Sam’s signature volume.
Slick Gorilla’s U.S. debut signals a major step for the brand as it continues to grow its global presence with ambassadors like Hartman leading the charge.