Written By: Melissa M
The beauty world is buzzing with a mash-up trend that feels both nostalgic and modern: clean grunge makeup. It’s the perfect marriage between the polished, dewy “clean girl” aesthetic and the rebellious edge of ’90s grunge — think messy eyeliner, smudged lips, but with glowing, healthy skin as the base.
Why Clean Grunge is Trending Now
Gen Z and Millennials alike are hungry for individuality in beauty. After years of “Instagram face” perfection, the pendulum has swung back to something rawer, moodier — but no one’s giving up their skincare routines or glass-skin glow. The result? A soft, wearable version of grunge that feels chic, not sloppy.
Key Elements of the Look
- Skin: Fresh, hydrated, minimal coverage. Skin tints, not full-coverage foundations.
- Eyes: Smudged black or brown eyeliner, often just on the waterline or blended into lids. Mascara is imperfect, almost clumpy on purpose.
- Lips: Dark berry, brick red, or brown tones. Soft edges instead of crisp liner.
- Brows: Natural, brushed up — no harsh carving.
- Finish: A balance — lived-in but luminous.
Products to Nail It
Who’s Wearing It?
- Zendaya was spotted at a fashion week after-party rocking this look with tousled waves.
- Halle Bailey recently gave fans a softer version with a glossy nude lip and smudged liner.
- Doja Cat has leaned into edgier interpretations, pairing it with bleached brows and bold accessories.
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