As Wella Company’s new general manager of the U.S. market, Nathalie De Gouveia leads the strategy, the teams, and the plans to deliver the company’s growth ambition for the U.S. market.
President of Wella Company Americas Yannis Rodocanachi announced the appointment of Nathalie De Gouveia as general manager of the U.S. market.
In the newly created position, De Gouveia leads the strategy, the teams, and the plans to deliver the company’s growth ambition for the U.S. market, focusing on the professional beauty business and an omnichannel strategy in premium retail and digital. Wella’s U.S. portfolio of brands, including Wella Professionals professional hair color, OPI, Sebastian Professional, and Nioxin, as well as the Clairol professional and retail brands are all under her leadership.
Most recently, De Gouveia served as Wella Company’s general manager in Brazil, a robust and growing market that mirrors the dynamism and diversity of the U.S. Upon joining Wella Company in 2019, she worked with her Brazilian team to build a multi-faceted business model that drove both Pro Color and Prestige Care, targeting both pros and consumers while prioritizing prestige retail and ecommerce channel expansion. Over the past year, she led the Brazilian organization’s separation from Coty to join the fully independent Wella Company.
Previously De Gouveia held beauty and fashion management roles at L’Oréal and at the Body Shop in Spain and Portugal as well as in Brazil. A key ingredient to her leadership success has been her ability to galvanize people around her to share in the excitement of the journey.
“Nathalie has created lasting and loyal customer and business partnerships, and she has a great passion for building successful teams. She will be an outstanding leader for Wella Company’s most important market.”
— Yannis Rodocanachi, President of Wella Company Americas
De Gouveia holds a Masters’ degree from the Sorbonne and speaks Italian, Portuguese, and Spanish in addition to her native French as well as English. She lives in Southern California with husband Nelio, son Alexis, and daughter Ana-Julia.
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