Wendy Iles’ Favorite Picks – Iles Formula


From Effortless Textures to Polished Finishes

New York Fashion Week never fails to deliver a season of unforgettable beauty moments. Beyond the runway looks, it’s the hair that completes the story — from effortless textures to polished finishes, each style brings a sense of modern freshness.

This season, I’ve gathered my favorite hair moments from the runway,  looks that truly inspired me — and I’ll show you how to recreate them using my go-to styling tips. 

As we covered the balm heavily the last 3 seasons, it was so interesting to see the organic textures take over the runways. 

 

ALTUZARRA 

(photo: The Impression / Hair by James Pecis)

The deep side part took center stage — hair swept over with effortless volume and texture. The look channels an ‘80s-inspired glamour, reimagined with a modern, wearable ease.

Start by refreshing roots with Iles Formula Rinseless Root Refresh to restore volume and lift at the scalp. Apply  Iles Formula Curl Revive to mid-lengths and ends to enhance natural texture and create those soft, modern waves. Finish with Iles Formula Finishing Serum  for voluptuous and smoothness, sweeping hair over the deep side part to capture that effortless, ‘80s-inspired glamour with a contemporary, wearable finish.

RALPH LAUREN

(Photo courtesy of Ralph Lauren – Hair by Guido Palau)

The hair was the perfect complement to the collection’s timeless elegance. Soft waves that felt polished yet effortless — sleek, shiny, and undeniably luxurious. The look celebrated healthy, natural movement while maintaining a refined finish, embodying Ralph Lauren’s signature balance of sophistication and ease.

Prep hair with the Iles Formula Signature Collection for a silky, sumptuous base. Follow with the  Iles Formula Finishing Serum  to enhance natural shine and protect against humidity. For that polished volume, use a round brush while blow-drying, lifting at the roots and smoothing through the lengths for a refined, glossy finish.

 

MICHAEL KORS

(Photo by Michael Kors – Hair by Orlando Pita)

Michael Kors embraced a relaxed, safari-inspired aesthetic. Hair flowed in natural, free waves, exuding an effortless, sun-kissed luxury. The look was unstructured yet polished, balancing movement and texture while maintaining a sophisticated, modern edge — perfect for the jet-set spirit of the collection.

Start with Iles Formula Signature Collection for a smooth, nourished base. Apply Iles Formula Curl Revive to damp hair,  let air-dry or use a diffuser for soft, natural waves.

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