
Over 600 stylists participated in the event in Ibiza.
photo courtesy of milk_shake
Beautynova Americas announced that milk_shake and Beautynova worldwide, through its Italian organization z.one concept, has set an incredible new Guinness World Record in Ibiza for the “Most people styling hair simultaneously” with hairstylists from all over the world.

The event set the new Guinness World Record for “most people styling hair simultaneously.”
photo courtesy of milk_shake
The Global beauty event on October 7th and 8th, 2024, included brands milk_shake, simply zen and DEPOT. Titled Graceful Giving: Embracing 25 Years of Beauty in Ibiza, the extraordinary event redefined a traditional hair show, transforming it into an experience that put the real heroes at the center: the hairstylists.

milk_shake was among the styling products used.
photo courtesy of milk_shake
On the evening of October 8, the teams took over Paseo Vara de Rey, in the heart of Ibiza, with a 348-meter-long hair beauty station, the largest ever created. Over 600 hairstylists offered unique looks and an unprecedented experience to more than 1,500 local residents.

The 348 meter-long beauty station was the largest ever created.
photo courtesy of milk_shake
This occasion set the incredible Guinness World Record for the “Most people styling hair simultaneously,” officially confirmed to be 479 licensed stylists, by the judge and team present at the event.
milk_shake and fellow brands created an event that will remain unforgettable in the hearts of those who participated, highlighting the global hairstyling community that gathered in Ibiza for this record-setting and truly unique experience.

A model from the event shows off her hairstyle.
photo courtesy of milk_shake
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