Nelly Makes a Statement: The Return of Apple Bottom Jeans!

Screenshot 2024 04 14 at 6.09.19 PM
Photo Credit: Nelly IG

Apple Bottoms, the iconic clothing brand synonymous with curve-hugging denim and urban fashion, has been a staple in the fashion world since its inception. Founded by Grammy-winning rapper Nelly in 2003, the brand quickly gained popularity for its inclusive designs that celebrated women of all shapes and sizes.

The brainchild of Nelly, Apple Bottoms was inspired by his desire to create stylish apparel that accentuated the natural curves of women. The brand’s signature piece, the Apple Bottom jeans, became an instant hit, offering a perfect fit for women with voluptuous figures.

Over the years, Apple Bottoms evolved beyond just denim, expanding its product line to include dresses, tops, and accessories, all crafted with the same dedication to quality and style. The brand’s success was not only attributed to its trendy designs but also to its empowering message of body positivity and self-confidence.

However, like many fashion trends, Apple Bottoms experienced a lull in popularity in recent years as new brands emerged and consumer tastes shifted. Yet, true to its resilient spirit, Apple Bottoms has made a triumphant return to the spotlight.


In a surprise announcement shared on Instagram yesterday, Nelly himself declared the comeback of Apple Bottoms with a post featuring the brand’s iconic logo. “Don’t call it a comeback..!!!!!” he captioned the photo, hinting at the brand’s revival and reigniting excitement among fans and fashion enthusiasts alike.

With Nelly at the helm, the relaunch of Apple Bottoms promises to recapture the essence of its heyday while introducing fresh designs and modern twists to appeal to a new generation of fashionistas. As anticipation builds for the brand’s comeback collection, one thing is certain – Apple Bottoms is poised to reclaim its throne as a champion of body diversity. Get ready to rock those curves in style once again!

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